Toyota launches the popular SUV “New Corolla Cross”

COMPLETE YOUR LIFE   

Mr. Kalin Sarasin, Chairman of the Board, Mr. Noriaki Yamashita, President, along with Mr. Suphakorn Rattanawaraha, Executive Vice President, and Mr. Nutthorn Sinives, Vice President of Toyota Motor Thailand, introduced the popular SUV multi-purpose vehicle, ‘New Corolla Cross’, presenting a mobility experience enriched with technologies and facilitating functions aimed at accommodating all kinds of lifestyles on February 8, 2024, at Eden Zone, Central World.

Toyota Motor Thailand introduced “Corolla Cross” SUV for the first time in the world to the Thai market in 2020. This model was designed with a sleek, sophisticated, and robust exterior. Inside the cabin, it is spacious and well-equipped with ample passenger space, convenient storage area, and versatile configurations. Since its introduction, the Corolla Cross has been a successful and highly popular model among Thai customers, with cumulative sales reaching 71,160 units during July 2020 until December 2023.

For the New Corolla Cross, there have been improvements in every sub-model to provide a better driving experience. This new design was introduced in Thailand for the first time in the world, featuring a “Multi-Dimensional Design” front grille, new design headlights with LED Crystalized Head Lamp, and Sequential front turn signals. It also boasts a panoramic frameless roof with electric sunshade, and a Dual Zone automatic air conditioning system with independent left-right temperature control. It also comes equipped with new technologies, featuring a 10.1-inch HD touchscreen that supports Apple CarPlay and Android Auto wireless connection, as well as USB Type-C ports. It stands out with advanced safety technologies such as Blind Spot Monitoring (BSM) with Rear Cross Traffic Alert (RCTA), Parking Support Brake with automatic braking, Tire Pressure Monitoring System (TPMS) for abnormal tire pressure detection, Panoramic View Monitor (PVM) 360° View, front and rear distance warning signals, Video recording cameras, Electronic Parking Brake, and Auto Brake Hold system.

Mr. Noriaki Yamashita, President of Toyota Motor Thailand Limited, gave an overview of Toyota Thailand’s business operations over the past year and introduced plans for new product launches this year, stating, “Last year, the Thai automotive industry faced a lot of difficulties and changes. Total market declined by 9%, and especially the pick-up market declined by 32%. A lot of Chinese manufacturers newly entered the market and increased their market share from 5% to 11%.

Together with it, BEV mix increased from 1% to 10%. Under this situation, for Toyota, a lot of models such as Camry, Fortuner, Veloz and Hiace continued to be leading the segments. Yaris and Ativ was No.1 in Eco-Car Segment with 45% market share which was the highest in our history. In the SUV segment, we regained No.1 in the fourth quarter last year after the introduction of Yaris Cross. Even, our Hilux Revo gained more than 40% market share which was the highest since 2011. Finally, we, Toyota, gained 34.3% market share which is the highest since 2015 and even higher than 2022 by 0.3%. Again, thank you very much for your continued support. Also, I’d like to thank Thai customers for trusting Toyota.

Towards Carbon Neutrality, Electrification will be required, and BEV will be important technology. But we will continue our Multiple Pathway Strategy, because we believe multiple technology options will be required considering “the customers’ diversity and usage,” country’s condition such as infrastructure, roads and energy mix. In other words, in order to fulfill the people life and bring the customers’ smile more, we choose the Multiple Pathway Strategy, following our philosophy of “Mobility for All” and “No One leaves behind”.

Last year, BEV was drastically increased in Thailand as I explained. But HEV also increased and selected as No.1 choice by Thai customers in electrification vehicles considering the practicality, peace of mind and affordability including resales value.

Last year, HEV mix was reached more than 12% and in 4^th quarter it was reached to 17%. Another important trend in Thailand was increasing SUV. Last year, SUV increased by 38% under total market was dropped by 9%. Due to the utility of vehicle, they will match with both daily usage in the city and exploring an adventurous life in holidays. Under this situation, in order to success further in Thailand, and bring more smiles of Thai customers….. Ladies and gentlemen, this is world premiere, the new Corolla Cross. It is clearly upgraded and appeals a premium feeling with advanced exterior design and standardization of the desirable specs.  I wish that the new Corolla Cross would become another beloved car in Thailand.”

Mr. Nutthorn Sinives, Vice President unveiled the concept of product development and the highlights of the New Corolla Cross saying, “The 2024 New Corolla Cross model has undergone significant upgrades both in exterior and interior design. It has been improved with convenience features, higher safety standards, while maintaining its performance efficiency and fuel economy, to better suit the lifestyle of modern families.”

“The product development has been conducted under the Urban x Premium concept to suit the lifestyle of urban users and further enhance the premium feeling. Exterior features include LED projector headlights with a new LED Crystalized Headlamp design, along with luxurious Sequential LED front turn signals, providing excellent visibility. Additionally, new rear lights, front bumper, and a new multi-dimensional front grille design give the car a wide, modern, and powerful appearance. The alloy wheels are available in a two-tone color scheme with a new design.”

“The interior has been upgraded to even more premium featuring a two-tone color available in 2 shades: black and a new color, Dark Rose, offering a luxurious and upscale ambiance. It is equipped with comprehensive convenience features, including a large Frameless Panoramic Roof with electric sunshade, automatic braking system, Electronic Parking Brake (EPB), Full Digital meter, a large 12.3-inch driver information display screen offering adjustable display options, a 10.1-inch HD touchscreen supporting wireless Apple CarPlay and Android Auto connection, and wireless charging equipment.”

“For safety features, every HEV model is equipped with Toyota Safety Sense system, which includes All-speed Dynamic Radar Cruise Control with Stop & Go function, reducing speed to a complete stop and accelerating back to the preset speed when the vehicle in front moves. The Panoramic View Monitor (PVM) camera provides clear images and comes with PKSB system, making parking in all directions 360 degrees easier and safer. Blind Spot Monitoring (BSM) and Rear Cross Traffic Alert (RCTA) systems are also standard equipment on every sub-model.”

“In terms of driving performance, with a 1.8-liter gasoline engine and a 1.8-liter Hybrid engine, there is ample power for everyday use, along with a maximum fuel efficiency of up to 23.3 km per liter and a carbon dioxide emission of just 98 grams per km. In the Hybrid model, body structure and suspension system have been developed based on the TNGA platform, resulting in a smooth and confident driving experience.”

“In the new model, there are a total of 4 grades to choose from, and a total of 5 exterior colors, including the new luxurious and modern Cement Gray Metallic color. With these upgrades, we are confident that the Corolla Cross will be able to meet the needs and take every customer on a new experience once again.”

Mr. Suphakorn Rattanawaraha, Executive Vice President revealed the marketing plan that “Last year, we introduced the Yaris Cross, which caters to the lifestyles of the new generation, offering completeness in every aspect. This year, to make the Corolla Cross a benchmark that can perfectly meet the lifestyle of our target customers, who are ‘executives and modern families’, the New Corolla Cross has been further developed from the previous model to be a more perfect product in many aspects.”

“The New Corolla Cross will be a product that perfectly meets the lifestyle of executives and modern families, with the concept ‘Complete your life – Fulfill…every meaning of life’. We have modern family presenters that reflect the image of Corolla Cross customers who spend their leisure time engaging in various activities with their families.”

“We have set a sales target of 1,500 units per month for the New Corolla Cross, and delivery will begin from 9 February onwards.”

The New Corolla Cross comes with a choice of 5 exterior colors and 2 interior colors.

Exterior colors

HEV Premium Luxury, HEV Premium and 1.8 Sport Plus models

• New! Gray – Cement Gray Metallic
• Gray – Celestite Gray Metallic
• White – Platinum White Pearl
• Silver – Metal Stream Metallic
• Black – Attitude Black Mica

HEV GR Sport model

• White – Platinum White Pearl with black roof
• Red – Red Mica Metallic with black roof
• Black – Attitude Black Mica

Interior colors

• New! Dark Rose

Only available for HEV Premium Luxury / HEV Premium models which the exterior color is either of Platinum White Pearl, Celestite Gray Metallic, and Attitude Black Mica.

• Black

Only available for HEV Premium Luxury / HEV Premium models which exterior color is either of Cement Gray Metallic and Metal Stream Metallic and for 1.8 Sport Plus model.

• GR Sport Black

Only available for GR Sport model.

Own a New Corolla Cross today.
Get special offers!

• Special interest rates during introductory period starting from just 79% (25% down payment, 48 months), along with comprehensive first-class insurance (PHYD). Moreover, current Toyota customers can grab an exclusive deal, a 0.3% interest rate discount.
• Enjoy convenience and cost savings with connected technology, which offers a range of benefits including insurance, maintenance, and rewards points accumulation for exclusive privileges.

For hybrid engine with automatic transmission models

• HEV GR-Sport price 1,254,000 baht **
• HEV Premium Luxury price 1,204,000 baht **
• HEV Premium Price 1,094,000 baht **

For gasoline engine with automatic transmission models

• 8 Sport Plus price 999,000 baht **         

* For special colors

For GR-Sport model, Platinum White Pearl color with black roof, plus 15,000 baht / Red Mica Metallic color with black roof, plus 10,000 baht.

For HEV Premium Luxury, HEV Premium, 1.8 Sport Plus models, Platinum White Pearl and Cement Gray Metallic, plus 10,000 baht.

**The above-mentioned prices included standard equipment manufactured from the factory, air conditioner and value-added tax (VAT).

Conditions are subject to the company’s terms and conditions.

Come experience and test drive the New Corolla Cross COMPLETE YOUR LIFE at the special launch event “COMPLETE YOUR LIFE…DRIVE WITH ELEGANCE”at CENTRAL WORLD 1^st Floor EDEN ZONE, between 9-11 February.

Join our special launch activity, “COMPLETE YOUR LIFE…DRIVE WITH LOVE” at nationwide showrooms between 16-18 February, and receive a multi-purpose bag souvenir (limited quantity available).

Experience the New Corolla Cross at TOYOTA ALIVE Bangna

From 10 February onwards.

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