Honda Officially Announces Prices for “All-new Accord e:HEV” Comes with e:HEV full hybrid system and Honda SENSING in all variants,with prices starting from 1,529,000 baht Reinforces Honda’s leading position in Thailand’s xEV market with e:HEV models

• Official prices for the all-new Honda Accord e:HEV are e:HEV E at 1,529,000 baht, e:HEV EL at 1,669,000 baht, and e:HEV RS at 1,799,000 baht.
• Any customers making a booking and taking delivery within 31 December 2023 will get a Honda Exclusive Care that includes free 1-year insurance, free 10-year hybrid battery warranty and 5-year unlimited mileage hybrid system warranty, free labor and parts cost for periodic maintenance for five years or up to 100,000 kilometers, free Honda Ultimate Care, an extended new-car warranty for another two years or 40,000 kilometers, and Honda 24Hr Roadside Assistance.
• The answer to everything you can find in a premium car… Needn’t find more, with a sporty-premium design from exterior to interior, powered by an e:HEV full hybrid system that delivers maximum torque of 335 Newton-meters with impressive fuel efficiency of up to 25 km/liter. Drive with confidence on every journey with Honda SENSING intelligent safety technology available in all variants, along with advanced technologies and features for comfort such as Google built-in, Experience Selection Dial, Multi-color Ambient Light, Multi-view Camera System (MVCS), and many more.
• Strengthens Honda’s e:HEV lineup that offers a variety of e:HEV models covering key segments to meet the needs of all customer’s lifestyles as the leader in Thailand’s xEV market.

(Bangkok – 17 October 2023)  Honda Automobile (Thailand) Co., Ltd. announces the official prices for the all-new Honda Accord e:HEV, available in three variants: e:HEV E at 1,529,000 baht, e:HEV EL at 1,669,000 baht, and e:HEV RS at 1,799,000 baht. The all-new Accord e:HEV strengthens Honda’s e:HEV lineup, reinforcing the company’s position as a leader in Thailand’s xEV market that delivers new values, with a range of cars that perfectly answer various customer needs. It stands out with a sporty design that reflects luxury for both the exterior and interior. Powered by an e:HEV full hybrid system in all variants that delivers maximum torque of 335 Newton-meters, the all-new Honda Accord e:HEV offers excellent fuel efficiency of 25 km/liter. There’s confidence on every journey with Honda SENSING intelligent safety technology in all variants together with many advanced technologies for comfort and convenience* such as Google built-in, Experience Selection Dial for easy adjustments, Multi-color Ambient Light, Multi-view Camera System (MVCS), BOSE Premium Audio with 12 Speakers, 11.5-inch Head-up Display (HUD), and an EV Switch that allows drivers to enjoy a delightful electric driving experience with Charge Mode available in the Accord for the first time. The driver can rest assured with many cutting-edge safety technologies* including eight Airbags in all variants, Active Cornering Lights (ACL), and four front and four rear parking sensors. Customers can drive the all-new Honda Accord e:HEV worry-free with introductory offers such as Honda Exclusive Care that includes free 1-year insurance, free 10-year hybrid battery warranty and 5-year unlimited mileage hybrid system warranty, free labor and parts cost for periodic maintenance for five years or up to 100,000 kilometers, free Honda Ultimate Care, an extended new-car warranty for another two years or 40,000 kilometers, and Honda 24Hr Roadside Assistance, together with an interest rate of 2.29%. Interested customers can experience and test drive the all-new Honda Accord e:HEV at Honda showrooms starting from 17 October 2023 onwards.

Mr. Hideo Kawasaka, President and CEO of Honda Automobile (Thailand) Co., Ltd. said, “The Honda Accord is known as a flagship model both globally and here in Thailand that always comes with new advanced technologies. Today, the 11^th generation Accord is ready to drive people’s lives with the most practical e:HEV technology that is well-accepted by customers globally and deliver value that will take the D-segment market to another level. The all-new Honda Accord e:HEV comes with a newly developed e:HEV system that offers even smarter mobility due to its powerful electric motors. All drives are assured with Honda SENSING in all variants, along with many advanced technologies for comfort and safety* that make it a car that can perfectly respond to various customer’s lifestyles.”

“Honda is now focusing our business in Thailand on hybrid models so we can meet the needs of a large group of customers. This can be seen with the xEV market representing the highest proportion of hybrid car sales in the country’s total automobile market. Today’s launch of the all-new Honda Accord e:HEV will strengthen Honda’s leadership position in the xEV market. This reflects Honda’s role in helping to drive the country’s economy and the automobile sector, contributing to employment and supporting supply chains from upstream to downstream. It also demonstrates that our high-quality production in Thailand adheres to the same global standards accepted worldwide by Honda,” he added.

The all-new Honda Accord e:HEV is available in three variants:

• e:HEV RS 1,799,000 baht
• e:HEV EL 1,669,000 baht
• e:HEV E 1,529,000 baht

The all-new Honda Accord e:HEV comes in four exterior colors: Platinum White Pearl, Lunar Silver Metallic, Meteoroid Gray Metallic, and Crystal Black Pearl, along with an interior in black, and Black with Red Stitching (exclusively for the e:HEV RS variant).

Special offers are provided for customers who book and take delivery of the all-new Honda Accord e:HEV from 17 October 2023 until 31 December 2023. They will receive an interest rate of 2.29%** and Honda Exclusive Care that includes:

• Free 1-year insurance
• Free 10-year hybrid battery warranty and 5-year unlimited mileage hybrid system warranty
• Free labor and parts cost for periodic maintenance for five years or up to 100,000 kilometers (whichever comes first)
• Free Honda Ultimate Care, an extended new-car warranty for another two years or 40,000 kilometers more than the standard new-car warranty of three years or 100,000 kilometers, for a total of five years or up to 140,000 kilometers (whichever comes first), and Honda 24Hr Roadside Assistance.

Customers can drive the all-new Honda Accord e:HEV with more confidence with Honda’s high-standards after-sales service as well as a team of e:HEV experts at the extensive network of standardized and fully integrated Honda service centers nationwide.

At the launch event, Honda also displayed its other e:HEV models covering four key segments: the city car segment with the City e:HEV and City Hatchback e:HEV, the compact car segment with the Civic e:HEV, the SUV segment with the HR-V e:HEV and CR-V e:HEV, and the D-segment with the Accord e:HEV. These models emphasize e:HEV technology’s strength as the most suitable technology currently available, offering superb driving performance and fuel efficiency while being environmentally friendly and perfectly meeting various customer needs. Interested customers can join a live talk titled “Hybrid Cars: Another Option You Should Not Miss in this Multi-Lifestyle Era” featuring car gurus and online influencers via official ‘Honda Thailand’ accounts on either Facebook or YouTube. The live talk starts at 18:00 hours on Tuesday, October 17th, 2023.

The all-new Honda Accord e:HEV is powered by an e:HEV full hybrid system in all variants, delivering highly responsive and powerful performance with maximum torque of 335 Newton-meters and impressive fuel efficiency of up to 25 km/liter. The system can intelligently switch operating modes with three modes: EV Drive Mode, Hybrid Drive Mode, and Engine Drive Mode. Also, as vehicle speed decreases, the system harnesses deceleration energy, converting it into electrical power and efficiently recharging the battery through a process known as Regeneration. The EV Switch on the center console allows drivers to enjoy a delightful electric driving experience, engineered to enhance EV performance and extend the driving range. It is also the first time in the Accord that the EV Switch offers Charge Mode.

The unique exterior design encompasses every dimension, seamlessly blending luxury, elegance, and a touch of sportiness. Inside, the spacious cabin comes fully equipped with technologies and features for comfort such as Google built-in, an Experience Selection Dial that allows you to effortlessly select and save settings for various functions, Multi-color Ambient Light, Multi-view Camera System (MVCS), BOSE Premium Audio with 12 Speakers, 11.5-inch Head-up Display (HUD), 12.3-inch Advanced Touch Display Audio with Wireless Apple CarPlay and Android Auto with Siri and Android Auto voice control support, 10.2-inch TFT Multi-information Display, Four USB Type-C ports, and a Wireless Charger. For the first time in the world, the Honda Accord is available in an e:HEV RS variant that takes premium sportiness to the next level with an exclusive design from front to back, featuring a Panoramic Sunroof, Front and Rear LED Sequential Turn Signals, and a Honda Smart Key System with Honda Smart Key Card.

All variants of the all-new Honda Accord e:HEV come with Honda SENSING intelligent safety technology, which uses a front camera and radar to help detect cars, motorcycles, bicycles, and pedestrians effectively. Its main functions are:

• Collision Mitigation Braking System (CMBS)
• Lane Keeping Assist System (LKAS)
• Road Departure Mitigation System with Lane Departure Warning (RDM with LDW)
• Adaptive Cruise Control with Low-Speed Follow (ACC with LSF)
• Auto High-Beam (AHB) and NEW for the first time in the Accord, an Adaptive Driving Beam (ADB) (e:HEV RS variant) that enhances visibility at night by adjusting the angle of the headlights to reduce interference with vehicles in front and pedestrians.
• NEW for the first time in the Accord, a Lead Car Departure Notification System (LCDN).

Other comprehensive advanced technology for safety and driving* includes a Multi-view Camera System (MVCS), Active Cornering Light (ACL), Motion Management System (MMS), eight Airbags in all variants, Deceleration Paddle Selectors, Rear Seat Reminder, Front Passenger Seat Belt Reminder and Rear Passenger Seat Belt Reminder, and Active Noise Control (ANC) with Road Noise ANC. All these advanced technologies seamlessly connect users with a smart lifestyle. For the first time in a Honda car, an Over-The-Air (OTA) software update feature allows users not only to update their infotainment system using the 12.3-inch Advanced Touch Display Audio or via a smartphone application, but also offers the convenience of remotely updating the Engine Control Unit (ECU) and Honda CONNECT with Digital Key technology.

Take the all-new Honda Accord e:HEV’s premium sporty look to the next level with a full set of Modulo accessories created under “The Premium Sedan” concept. They include a Side Step Garnish with Dynamic LED priced at 6,500 baht, Black Emblem set priced at 1,500 baht, Fender Garnish priced at 2,200 baht, Wheel Valve Stem Cap priced at 850 baht, and Door Edge Film priced at 1,200 baht. Customers can also choose a set of accessories available in three packages:

• Aero Smart Package priced at 29,990 baht, which includes Front Under Spoiler, Rear Under Spoiler, and Side Under Spoiler.
• Aero Sport Package priced at 39,500 baht (e:HEV E and e:HEV EL variants), which includes Front Under Spoiler, Rear Under Spoiler, Side Under Spoiler, and Trunk Spoiler.
• Film Package priced at 1,700 baht, which includes Door Handle Film and Rear Bumper Applique.

For more information about accessories, please visit https://hondaaccess.co.th/products/accordehev

Interested customers can experience the all-new Honda Accord e:HEV at Honda showrooms nationwide starting from 17 October 2023. For further inquiries, contact a sales consultant at Honda showrooms nationwide, chat with a sales consultant online through www.honda.co.th, contact the 24-hour Honda Information Center at Tel: 0 2341 7777, or visit www.honda.co.th/accordehev for more information.

Remarks

*Standard equipment varies according to the variant.

**Conditions are as specified by the company. Customers can ask for additional details from sales consultants at Honda showrooms nationwide.

– Platinum White Pearl color costs an additional 14,000 baht and Crystal Black Pearl costs an additional 10,000 baht.

– Modulo accessory package prices do not include 7% VAT.

– Accessories for a new car come with a warranty for three years or up to 100,000 kilometers.