Mercedes-Benz Thailand announces H1 2026 sales performance, highlighting 130% BEV growth and unveiling “FLEX Mobility Campaign” to deliver more flexible ownership experience.

Mercedes-Benz (Thailand) Limited announced its business performance for the first half of 2026, highlighting remarkable growth in the battery electric vehicle (BEV) segment with an increase of more than 130%, driven by the strong success of the all-new electric CLA. Reinforcing its positioning as a Mobility Solutions Provider, the company also unveiled a major rebranding of its financial products and after-sales services under the new “FLEX Mobility Campaign,” guided by the concept “Flex to fit you.” The campaign is designed to deliver a more flexible Mercedes-Benz ownership experience through the introduction of the StarChoice package, allowing customers to personalize their ownership journey with a choice of three value-added services: StarProtection first-class insurance, the StarCare periodic maintenance program, and the StarGuarantee extended warranty program. Customers may choose individual options or a comprehensive package covering all three services for only THB 6,000 per month, offering savings of up to THB 400,000* compared to purchasing each package separately.

This package tailored to meet the diverse needs of retail customers, corporate clients, and fleet operators, the FLEX Mobility Campaign will officially commence on 1 August 2026.

Globally, Mercedes-Benz delivered total sales of more than 511,900 vehicles during the second quarter of 2026. The strongest-performing segment was the BEV, which recorded 52,900 units sold, representing a 50% year-on-year increase and accounting for 13% of total Passenger Cars sales. This momentum was primarily driven by the brand’s latest model launches, including the all-new electric CLA, and electric GLC.

Building on this momentum, Mercedes-Benz opened order books for the all-new electric C-Class in May and is set to unveil the all-new electric GLA at its World Premiere in late July.The Top-End Vehicle segment also continued to perform strongly following the successful launches of the new S-Class and the new Mercedes-Maybach S-Class during the first quarter of the year, with both models scheduled to make their official debut in Thailand later this year.

In Thailand, Mercedes-Benz reported 3,557 vehicle registrations and total sales of 2,845 units during the first half of 2026, reinforcing the growing momentum of the BEV segment, which achieved an impressive 130% year-on-year growth. This strong performance was driven by the success of the all-new electric CLA, which recorded more than 300 units sold within its first two months of launch and over 1,350 orders awaiting handover. Production of the all-new electric CLA is currently maintained at 100–200 units per month at Thonburi Group’s vehicle manufacturing and assembly facility, supported by its collaboration with Power Tech Energy Solutions Co., Ltd., which supplies high-voltage battery specifically for Mercedes-Benz’s BEV.

Beyond the BEV segment, Mercedes-Benz Thailand also delivered strong growth across its product portfolio. Mercedes-Maybach recorded an 83% increase within the Top-End Vehicle segment, while the G-Class achieved 100% growth. The plug-in hybrid portfolio also continued its strong momentum, with the segment growing by 34%. In the van segment, both the Sprinter and the V-Class maintained positive growth, increasing by 83% and 14%, respectively, reflecting the sustained strength of Mercedes-Benz Thailand’s business across all key segments.

“Our performance during the first half of 2026, both globally and in Thailand, demonstrates our ability to deliver meaningful growth despite the challenging market environment. In particular, the strong momentum of our BEV portfolio reflects the strength of our expanding electric portfolio and our continued product offensive. In Thailand, the all-new electric CLA has made a significant contribution to this positive performance. Building on this momentum, we will continue to strengthen our product portfolio in the second half of the year with the introduction of several new models across both the BEV and TEV+ segments, further enhancing our offering and supporting the continued development of Thailand’s automotive industry.

In 2026, alongside the introduction of new models and the celebration of 140 Years of Innovation, another key strategic focus for Mercedes-Benz is Customer Centricity. We have already demonstrated this commitment through our Retail of the Future business model, and our next step is to further elevate the Mercedes-Benz ownership experience by reinforcing our role as a Mobility Solutions Provider.

Through the FLEX Mobility Campaign, we are introducing more flexible financial products and after-sales solutions designed to adapt to the diverse lifestyles and evolving needs of our customers. The customer journey begins with ‘Pre-FLEX,’ where customers can tailor their ownership package through StarChoice before making a purchase decision. It then continues with ‘We-FLEX,’ where we co-create the ownership experience through exclusive lifestyle activities, personalised services, and customer privileges throughout the ownership journey. Finally, at the end of the contract, ‘Re-FLEX’ offers customers the flexibility to choose the option that best suits their next step, whether by returning the vehicle (Return), extending their financing agreement (Refinancing), or taking ownership of the vehicle (Retain).

These initiatives represent just one part of the broader FLEX Mobility Campaign, which is designed to deliver greater flexibility, seamless mobility, and an ownership experience that empowers every customer to shape their Mercedes-Benz journey according to their own lifestyle.”

Mr. Christian Schell, President and CEO of Mercedes-Benz (Thailand) Limited

FLEX Mobility Campaign: Flexible Ownership, Designed to Fit Your Lifestyle

Mercedes-Benz (Thailand) Limited has introduced the new FLEX Mobility Campaign alongside a comprehensive rebranding of its financial products and after-sales services. As part of this transformation, all offerings have been unified under the new “StarChoice” package, comprising StarProtection comprehensive insurance (formerly MB Protection), StarCare periodic maintenance (formerly MBSP Easy Care), and StarGuarantee extended warranty (formerly MBSP Extra Guarantee).

Under the FLEX Mobility Campaign, customers can personalise their ownership package by selecting from three options: a single-service package for THB 3,000 per month, a two-service package for THB 5,000 per month, or a comprehensive package that includes all three services for THB 6,000 per month throughout a 3- to 5-year contract period. The selected package will be seamlessly integrated into the vehicle’s monthly instalment, providing customers with greater convenience and flexibility throughout their ownership journey. In the initial phase, the campaign will be available across eight Mercedes-Benz models, grouped into the following two categories:

• Category 1: Initial Payment of THB 500,000
  • GLA 200 AMG Dynamic (Night Edition) – Monthly installment
    from THB 27,000
  • The all-new electric CLA – Monthly installment from THB 30,000
  • C 220 d AMG Line (Night Edition) – Monthly installment
    from THB 30,000
  • C 350 e AMG Dynamic (Night Edition) – Monthly installment from
    THB 34,000
• Category 2: Initial Payment of THB 750,000
  • E 220 d AMG Line – Monthly installment from THB 36,500
  • E 350 e AMG Dynamic – Monthly installment from THB 36,500
  • E 350 e Exclusive – Monthly installment from THB 30,500
  • GLC 350 e 4MATIC Coupe AMG Dynamic – Monthly installment from THB 40,000

*Terms and conditions are as specified by Mercedes-Benz (Thailand) Limited and Mercedes-Benz Mobility (Thailand) Co., Ltd.

Customers interested in the FLEX Mobility Campaign can obtain further information at all 31 Authorized Mercedes-Benz Agents nationwide, or through online channels at www.mercedes-benz.co.th or by calling 1250. You may also stay updated through Facebook: Mercedes-Benz Thailand, Instagram: @MercedesBenzThailand, and LINE: @mercedesbenzth.