Save the Date 1–5 July! FAST AUTO SHOW 2026 Goes All-In with “Bold Deals Across the Entire Show” Partners Join Forces to Energize the Mid-Year Market — New or Used, Buy with Guaranteed Confidence

King of Auto Products Co., Ltd., the organizer of the integrated automotive sales exhibition “FAST Auto Show Thailand 2026”, is once again ready to spread joy and stimulate Thailand’s economy at mid-year, announcing its preparedness to stage the grand 14th edition of the event. This year arrives under the core concept “Bold deals across the entire show — whether you want a new or used car, find it all, complete in one place,” responding to the behavior of modern consumers who prioritize value amid a challenging economy, while combining activities that deliver fun and happiness for the whole family. The event will be held from 1–5 July 2026 at BITEC Bangna Exhibition and Convention Center.

Mr. Pattanadesh Asasappakij, Chairman of “FAST Auto Show Thailand 2026,” revealed that the overall picture of Thailand’s automotive industry in the first half of 2026 represents a period of significant adjustment. Domestic new-car sales remain under pressure from tighter lending conditions, while consumer behavior has shifted from brand loyalty toward value and pricing that align with the cost of living. As a result, the “used-car market” has become a highly attractive option today, as prices have come down to more accessible levels. However, the greatest challenge for used cars remains “consumer confidence.” FAST Auto Show Thailand 2026 therefore steps in to serve as an intermediary in setting a new standard, raising buyer confidence so they can make decisions immediately and without worry.

“From the very first step of organizing “FAST Auto Show Thailand” up to this 14th edition, the stance and core principle we have always upheld is giving equal importance to “new cars” and “used cars,” because we believe that the needs of every consumer carry equal value. Amid today’s fiercely competitive market, we are ready to serve as a key mechanism to stimulate mid-year purchasing power under the concept “Bold deals across the entire show — whether you want a new or used car, find it all, complete in one place.” This has earned the cooperation of our partners — both new-car brands and major used-car operators — who have come together to prepare exclusive campaigns and special deals reserved especially for buyers at this event. Come and “Pick the car you like, drive away with the car that’s right for you” at this show. Whether you are looking for the latest innovations from brand-new vehicles or the value of premium-condition used cars, you will certainly take home a buying experience that is safe, confident, and the most worthwhile.”

“New Car” Battlefield Heats Up! A Golden Age for Buyers with the Best Deals — No Need to Wait Until Year-End

For the new-car segment, Mr. Chalatchai Paphatphong, Vice Chairman of the event, commented that this year’s new-car market is a “Super Red Ocean” — which does not merely mean a “price war” but a “war of technology and innovation” in which consumers have the widest possible range of choices, from internal combustion engines and hybrids to 100% electric vehicles and new alternative-energy technologies that are growing by leaps and bounds because they address energy efficiency. The competition for market share through ever-more-special campaign offers to awaken pent-up purchasing power is therefore constant. Accordingly, FAST Auto Show Thailand 2026 at mid-year is the best opportunity for consumers to choose the right technology at the most worthwhile price without having to wait until year-end.

The leading partner brands that have confirmed participation so far total 13 brands: Isuzu, Toyota, Honda, Mitsubishi, and Volvo, together with brands under Primus Group (MG, Zeekr, Deepal, Aion) and brands under KP Auto Group (Mazda, Hyundai, Nissan), all bringing a full lineup of vehicles and special offers under the concept “Bold deals across the entire show,” along with the most worthwhile pricing promotions and financing conditions throughout the event. In addition, a new partner, Sumota Motor Co., Ltd., a leader in Japanese-standard multi-purpose three-wheeled vehicles for cargo and passenger use, is moving forward to expand into the market with both fuel and 100% electric (EV) systems, serving the agricultural and commercial sectors — with every model guaranteed to be legally registrable with the Department of Land Transport.

“Used Cars”: A Worthwhile Choice — Beyond Inspection, It’s a Buyback Guarantee If Conditions Are Breached

Mr. Asadavut Asasappakij, Vice Chairman of the event, shared his perspective on the used-car market, describing it as the best opportunity for consumers in years. During the mid-year period, market mechanisms have “rebased” prices to the most enticing and accessible levels, and there is also an abundance of vehicles in excellent condition — the “late-model, low-mileage” type — selected as options. Used cars today are therefore not just a fallback but a “worthwhile choice” for modern families who need to manage their financial liquidity. To solve the pain point — the greatest concern of those who want to buy a used car — namely the fear and uncertainty of not knowing how to assess a car, the worry of encountering a disguised vehicle or a rolled-back odometer, FAST Auto Show Thailand 2026 can address confidence with more than just a vehicle inspection. Through a buyback guarantee commitment, a strict agreement with used-car operators, every used car purchased at the event will have no fire damage, no flood damage, no structural modifications, no serious accidents, be legally registrable, and — most importantly, the event’s signature — carry a genuine-mileage guarantee. The commitment is that if any condition is breached, a 100% buyback is guaranteed. This condition is the strongest shield protecting consumers, allowing everyone to walk in and choose a car at our event with complete peace of mind, along with the best available benefits in securing the best used-car interest rates and conditions.

In addition, the event features a special service point for those who wish to “sell a car,” where vehicles can be brought in for a free, no-cost valuation by “Motorist,” the online car buying-and-selling platform for the modern generation. Importantly, there is no need to buy a new car — you can come just to sell; and if you are not satisfied with the valuation, there is no obligation to sell, with no strings attached whatsoever. Motorist matches the needs of buyers and sellers seamlessly, making car trading easy and convenient, with prices comparable in one place, the best price obtained, and results known within just one hour.

Five used-car operators are participating this year: DDS Car Center, Da Srinakarin, Yo Ratchada, Sethi Car, and Mercedes-Benz Certified by Benz Keng Hong Thong.

A “Drive” Space That Moves Happiness — Fun Time Together

Meanwhile, Mr. Peeraphong Eamlumnow, Vice Chairman of the event, who oversees activities, revealed that for this year’s activity highlights, the focus remains on creating a joyful atmosphere that suits the lifestyle of every family member. Key magnet activity zones include the return of FAST Strider Racing 2026, an international-standard children’s balance-bike competition for little ones aged 2–5, back in grand and even more enjoyable form, so families can create memories and share smiles at the event. A standard race track will be set up in the hall, open for practice on weekdays throughout all five days. The competition includes both pedal and push styles, with a total of 15 categories, and the championship finals for prizes will take place on Saturday 4 and Sunday 5 July 2026. Register and follow details at: https://form.jotform.com/261514806533455. The Pet Friendly zone also continues to welcome beloved pets (in accordance with event guidelines), allowing them to stroll and shop for cars happily alongside their owners — no need to leave them at home.

Furthermore, the event goes all out with the “Buy a Car, Win a Prize” campaign for everyone who books and buys any car at the show. There is a chance to win a grand prize after the event — a popular health-focused AMAXS Robo 8989 electric massage chair worth 279,000 baht (one prize) — a brand of electric massage chairs and fitness equipment that promotes holistic wellbeing through health-enhancing technology and innovation, along with many other prizes. Daily prizes include a chance to win the AMAXS Pulse Pro portable massager worth 13,900 baht (5 prizes) and the RUMO Ride-on Suitcase — an 18-inch ride-on kids’ travel case from MONOWHEEL, a leading importer of portable innovations, worth 8,900 baht (5 prizes) — given away every day for a total of 10 prizes. Or simply by visiting the event, you can join the “Share It Loud, Get a Secret Item” activity for an easy chance to take home a prize. Full activity details can be followed on Facebook: FAST AUTO SHOW and the website www.fastautoshow.com.

At the same time, in the latter part of the press conference announcing the readiness to stage “FAST Auto Show Thailand 2026,” a panel discussion was also held under the topic “The Used-Car Market 2026: A Golden Opportunity for Buyers in an Era of Diverse Choices,” with members of the “Used Car Operators Association” sharing their views on the overall used-car market, as well as on raising confidence standards for consumers.

“FAST Auto Show Thailand 2026” is the result of a significant joining of forces among three of the country’s leading automotive media houses: Grand Prix (organizer of the Motor Show), Inter-Media Consultant (organizer of the Motor Expo), and V.A & Sons, a specialist in the used-car industry — coming together to curate quality vehicles for consumers to compare value in the spirit of “Pick the car you like, drive away with the car that’s right for you.” Experience “Bold deals across the entire show — whether you want a new or used car, find it all, complete in one place” from 1–5 July 2026 at BITEC Bangna Exhibition and Convention Center. Free admission, no charge, with lucky draws throughout all five days. Follow event details on Facebook: FAST AUTO SHOW and the website www.fastautoshow.com.