Mazda Unveils ALL-NEW MAZDA CX-6e at the Motor Show

Bangkok, Thailand, March 23^rd, 2026 – Mazda Sales (Thailand) Co., Ltd. has announced its full-scale commitment to achieving sustainable growth in Thailand, developing on 100% electric vehicle technology. This is highlighted by the unveiling of the ALL-NEW MAZDA CX-6e, an electric crossover SUV, making its first appearance in Thailand and the ASEAN region (ASEAN Premiere). Customers will have the opportunity to experience the vehicle up close at the Motor Show 2026 held in Muang Thong Thani.

Mr. Thee Permpongpanth, the President and CEO of Mazda Sales (Thailand) Co., Ltd. said “The ALL-NEW MAZDA CX-6e marks its debut in the ASEAN region and Thailand. It is a 100% electric crossover SUV that blends Mazda’s distinctive identity with advanced technology to meet the needs of modern customers, while creating a new dimension for Mazda’s business in Thailand to grow sustainably. With the launch of this latest electric vehicle into a highly competitive market, Mazda’s long-standing presence in Thailand and strong customer trust remain key strengths. The company will continue to uphold its “Joy Drives Lives” philosophy, believing that happiness is an essential drive in driving life forward. Guided by its core value of “Radically Human,” Mazda aims to deliver the “Joy of Living” by creating travel experiences that leave a lasting impression in customers’ everyday lives.”

The ALL-NEW MAZDA CX-6e is a crossover SUV characterized by its superior and modern design. It delivers driving performance rooted in the Jinba-Ittai philosophy, offering an engaging and enjoyable driving experience, along with intelligent technology that ensures seamless functionality both inside and out. It is designed to meet the diverse needs and preferences of Thai customers. This model marks Mazda’s second electric vehicle launched in Thailand, introduced under Multi-solution strategy to provide customers with a wide range of choices. It reflects Mazda’s strong commitment to achieving carbon neutrality for a more sustainable future for our planet.

In terms of design, it embodies the “Soulful Futuristic Modern” concept, blending sculptural beauty with advanced technology. Driving dynamics enhance “Jinba-ittai” through handling and ride comfort optimized for Thai market preferences. In addition, a suite of intelligent technologies—including voice and gesture recognition, advanced driver assistance systems, and digital side and rear view mirrors—ensures a safer, more comfortable mobility experience.

Overview of the ALL-NEW MAZDA CX-6e

Design

• The design theme is “Soulful Futuristic Modern”. Mazda’s pursuit for elegant styling is combined with modern forms that evoke a new lifestyle image.

• Beyond its futuristic exterior design, it is engineered with aerodynamic principles to enhance driving efficiency and stability at high speeds.

• Equipped with Panoramic Glass Roof with Power Sunshade, conveying an innovative automotive image while creating an open, airy, and comfortable atmosphere inside the cabin.

Driving performance

• It features approximately 50:50 front/rear weight distribution, MacPherson Strut suspension at the front and multi-link suspension at the rear, to provide Jinba-ittai driving – a sense of horse and rider as one.

• Equipped with a 77.9 kWh lithium-ion battery, delivering 524 km* driving range and DC fast charging capability, allowing the battery to charge from 30% to 80% in 15 minutes.**

Smart functions

• Smart features that enhance safety and convenience include the smart cabin that can be operated by voice, touch, or gesture; the Smart Drive system to help the driver avoid an accident or reduce damage.

• Equipped with a 26.45-inch 5K Center display and a virtual 2D heads-up display. Information and visuals displayed prominently in front of the driver support safety and security while providing a futuristic driving experience.

• A powerful and realistic sound experience is delivered through immersive 23-speakers audio.

Specifications

Safety features

• Smart Brake Support (SBS)
• Rear Collision Warning (RCW)
• Lane Keep Assist System (LAS)
• 360° See-Through View Monitor
• Second Collision Warning (SCW)

Remark:

*according to NEDC

**Based on the use of a 200-kW or higher DC fast charger, the actual charging time depends on various factors at the time of charging, such as the condition of the battery, the battery temperature, and the surrounding temperature.