SUZUKI strengthens its SUV Lineup, Launches the ALL NEW SUZUKI FRONX; Another perfect vehicle for any lifestyle with affordable pricingunder the theme of “THE ICONIC DRIVE”; Pricing begins at 689,000 THB!

September 25, 2025 – Bangkok – Suzuki Motor (Thailand) Co., Ltd. continues to strengthen its presence in the automotive market with the launch of its latest sporty SUV, the ALL NEW SUZUKI FRONX, under the concept “The Iconic Drive – Redefining the drive, in your own way.”

With its distinctive design and powerful 1.5-liter gasoline engine combined with Smart Hybrid Vehicle by Suzuki (SHVS) technology, the Fronx delivers both dynamic performance and fuel efficiency. The model also comes equipped with Suzuki Safety Support technology for enhanced safety, offering outstanding value and a perfect fit for every lifestyle. Prices start from 689,000 THB, a special interest rate starting at 1.99%, inclusive of free first-class insurance and three years of roadside assistance service, available now at Suzuki showrooms nationwide.

Mr. Tadaomi Suzuki, President of Suzuki Motor (Thailand) Co., Ltd., introduced the ALL NEW SUZUKI FRONX, a sporty SUV that highlighting its unique styling, advanced technologies, and comprehensive safety features. He emphasized that ALL NEW SUZUKI FRONX, is one of the global models to be introduced in Thailand, aligning with Suzuki’s key Global Model Strategy previously announced.

The ALL NEW SUZUKI FRONX has been developed to global standards and has already achieved significant success and strong reception in several markets, including India, Japan, and Indonesia. This sporty SUV has been designed to seamlessly suit the modern lifestyle, especially for those seeking a versatile companion for everyday journeys—offering driving comfort, agility, and full safety systems to ensure confidence on every road.

The ALL NEW SUZUKI FRONX embodies Suzuki’s commitment to delivering long-term value and care to its customers—from the first day of ownership throughout the entire ownership journey. Suzuki is confident that the outstanding quality, exceptional value, and reliable after-sales service of the ALL NEW SUZUKI FRONX will be key drivers in achieving its sales target of 8,000 units this year, representing growth of 41%

Mr. Wallop Treererkngam, Executive Vice President of Suzuki Motor (Thailand) Co., Ltd., stated: “The ALL NEW SUZUKI FRONX, a sporty SUV, has been introduced under the concept ‘The Iconic Drive – Redefining the drive, in your own way.’ It reflects individuality and responds to every driving lifestyle. Developed to reinforce Suzuki’s success in delivering products that truly resonate with consumers, ALL NEW SUZUKI FRONX stands out with its performance, agility, and comprehensive safety systems—representing our strong commitment to providing high-quality vehicles and standardized after-sales service to all customers.”

He further emphasized that consumer trust in Suzuki is clearly demonstrated by the overwhelming response to the special pre-launch campaign held between August 25 and September 24, 2025. During this period, customers were able to pre-register online for the right to own the ALL NEW SUZUKI FRONX, with successful registrants receiving a complimentary fuel card valued at 3,000 THB. The campaign attracted 5,364 pre-bookings, reflecting strong confidence in the product’s quality and in Suzuki’s promise of value from the very first step of ownership.

The ALL NEW SUZUKI FRONX is powered by a 1.5-liter, 4-cylinder gasoline engine, available in two options: the K15B engine as the entry model, and the upgraded K15C engine featuring DUALJET technology combined with Smart Hybrid Vehicle by Suzuki (SHVS) system. This integrates an Integrated Starter Generator (ISG) with a lithium-ion battery, delivering sharp acceleration, fuel efficiency, and smooth, quiet driving comfort.

Distinctive design inside and out

The ALL NEW SUZUKI FRONX captivates with its striking exterior design, featuring projector headlamps with Daytime Running Lights, a bold front grille accented with premium chrome detailing, and full-width LED tail lamps that enhance its sporty appeal. Inside, the cabin combines style with comfort, equipped with a sporty multifunction steering wheel with paddle shifts, a 9-inch touchscreen with wireless Apple CarPlay, keyless push start, wireless phone charging, USB connectivity, rear air vents with USB charger, and refined ergonomics for everyday convenience.

Performance and safety for every journey

Built with Suzuki’s reputation for durability and easy maintenance, The ALL NEW SUZUKI FRONX offers confident agility with a minimum turning radius of just 4.8 meters, making tight spaces and parking effortless. The Idling Stop system reduces emissions and saves fuel, while the lightweight yet strong TECT body structure, combined with the HEARTECT platform and NVH technology, ensures stability and reduced noise and vibration. Safety features include Hill Hold Control, ISOFIX child seat anchors with top tether points, and the Electronic Stability Program (ESP) for maximum confidence on every road.

Peace of mind on every journey with comprehensive safety technologies

Every variant of the ALL NEW SUZUKI FRONX is designed to provide maximum peace of mind, equipped with six SRS airbags for enhanced occupant protection. For the top-grade model, safety is elevated even further with the advanced Suzuki Safety Support, delivering confidence in every drive through comprehensive intelligent technologies, including:

• Dual Sensor Brake Support II (DSBS II): Autonomous emergency braking system
• Head-up display (HUD): Key driving information projected directly within the driver’s line of sight
• Adaptive Cruise Control (ACC): Maintains safe distance with automatic speed adjustment
• Lane Keep Assist (LKA): Helps the vehicle stay centered within the lane
• Lane Departure Warning (LDW): Alerts when the vehicle drifts out of lane
• Lane Departure Prevention (LDP): Assists in steering correction to prevent lane departure
• Vehicle Sway Warning: Detects and alerts when the vehicle sways abnormally
• Blind Spot Monitor (BSM): Alerts the driver to vehicles in blind spots
• Rear Cross Traffic Alert (RCTA): Warns of approaching vehicles when reversing
• High Beam Assist (HBA): Automatically adjusts headlights for optimum visibility
• Surround View Monitor: Provides a bird’s-eye view for easier maneuvering
• Parking Sensor: Supports safe parking in tight spaces

ALL NEW SUZUKI FRONX price list

• Grade GL             689,000 THB
• Grade GLX           749,000 THB
• Grade GLX PLUS 799,000 THB

*Remark: For Pearl Snow White Color Additional        5,000 THB

  For Two-tone Color Additional                                   10,000 THB

The ALL NEW SUZUKI FRONX in the GL, GLX, and GLX Plus variants is available in a wide range of colors, including:

• Pearl Snow White
• Silky Silver Metallic
• Metallic Magma Gray
• Cool Black Metallic
• Savanna Ivory Metallic

For the GLX Plus variant, exclusive two-tone color options are also available in three combinations:

• Pearl Snow White / Cool Black Metallic
• Savanna Ivory Metallic / Cool Black Metallic
• Ice Grayish Blue Metallic / Cool Black Metallic  

To celebrate the launch of the ALL NEW SUZUKI FRONX, Suzuki is offering exclusive special promotions, delivering maximum value to customers who book and take delivery between September 25 and December 31, 2025.

Customers will receive the following benefits:

• Special interest rate starting from 1.99%
• Free first-year comprehensive insurance
• Free 24-hour roadside assistance for 3 years

In addition, Suzuki is offering a valuable option for long-term ownership. To provide our customers with ultimate peace of mind, we are proud to introduce the special SUZUKI FRONX Worry Free Maintenance Package at a special starting price of only 27,999 THB. This package covers scheduled maintenance costs for up to 7 years, offering exceptional value, easier financial planning, and long-term confidence in vehicle ownership.

The ALL NEW SUZUKI FRONX is a high-quality product that Suzuki strongly believes will be well received by Thai consumers. Beyond the growing popularity of SUVs in the market, the Fronx stands out with its distinctive design, comprehensive safety features standard from the entry-level model, and performance tailored to Thailand’s driving conditions. This is further reinforced by Suzuki’s continuously enhanced after-sales services.

Suzuki has introduced the S-Solution innovation to elevate the customer experience, leveraging technology through the Dealer Management System (DMS) and the Hello Suzuki mobile application. These platforms provide greater convenience and confidence, allowing customers to schedule service appointments in advance, track service history, and request 24-hour emergency assistance at their fingertips.

Currently, Suzuki operates 47 standard body and paint repair centers nationwide, alongside the “Mobile Service” program that provides on-site vehicle care—covering engine oil changes, brake system checks, battery replacement, and other essential maintenance. To further strengthen service accessibility, Suzuki continues to expand its network of 2S Service & Spare Parts centers, working in tandem with 3S Sales, Service & Spare Parts outlets, ensuring customers enjoy faster and more comprehensive coverage nationwide.

Suzuki also emphasizes the importance of ensuring all authorized dealers are fully prepared to support the launch of new models efficiently. The company remains committed to its guiding principle: “Suzuki Cause We Care – Beyond Care is Understanding Every Need.” This philosophy drives Suzuki to continually deliver quality products and services that truly support the everyday lives of Thai consumers, while contributing to the sustainable development of Thai society.

From September 26–28, 2025, Suzuki invites all interested customers to experience the ALL NEW SUZUKI FRONX at 86 Suzuki showrooms nationwide. For more information, please visit your nearest Suzuki showroom.