Experience the Finest in Automotive Excellence with a Diverse Lineup from Lexus Electrified, Alongside Exclusive “Omotenashi” HospitalityAt the 46th Bangkok International Motor Show

Mr. Suphakorn Rattanawaraha, Executive Vice President of Lexus Group, Toyota Motor Thailand Co., Ltd., presided over the opening of the Lexus booth under the concept “Electrify your Pathway”, reinforcing the brand’s leadership in electric mobility. With our dedicated commitment to advancing cutting-edge automotive technology, Lexus continues to elevate quality standards to deliver the utmost confidence to customers through the “Multi Pathway” strategy. Lexus offers a driving experience tailored to diverse lifestyles with a full spectrum of electrified powertrains — including Battery Electric Vehicles (BEV), Hybrid Electric Vehicles (HEV), and Plug-in Hybrid Electric Vehicles (PHEV) — each delivering a perfect harmony of performance and fuel efficiency.

At the event, visitors can experience a wide array of luxury vehicles from Lexus Electrified, coming with the best exclusive offers of the year. Moreover, Lexus presents the signature “Omotenashi” hospitality — a meticulous attention to detail that delivers a truly premium experience in Lexus style. All of this awaits at the 46th Bangkok International Motor Show, held from March 26 to April 6, 2025, at Challenger Hall, IMPACT Muang Thong Thani.

Mr. Suphakorn Rattanawaraha stated during the press conference, “This time, the Lexus booth is presented under the concept ‘Electrify your Pathway’, reaffirming Lexus’ position as a leader in electric mobility. We remain committed to developing advanced automotive technologies while continually elevating quality standards to instill the highest level of confidence among our customers. Through the Multi Pathway approach, Lexus offers a driving experience that caters to diverse lifestyles with powertrain options that meet every need — from 100% Battery Electric Vehicles (BEV), Hybrid Electric Vehicles (HEV), to Plug-in Hybrid Electric Vehicles (PHEV), delivering an ideal balance of performance and fuel efficiency.”

• Lexus LM, the multipurpose luxury minivan, is crafted for iconic leaders who seek both superior comfort and unparalleled elegance. Available in 4, 6, and 7-seater configurations, the model has received overwhelming acclaim with over 1,500 units sold since its launch. It has also been honored with the BEST HYBRID LUXURY MPV award at the prestigious CAR OF THE YEAR 2025
• Lexus RX, the premium crossover, features a more spacious cabin elegantly appointed with high-quality materials. It comes fully equipped with advanced technology, refined convenience features, and superior safety systems.
• Lexus LBX Bespoke — the first-ever Lexus model that allows full customization to match your personal style. Visitors can explore and customize their own bespoke design at the Bespoke Corner or online at lexus.co.th.
• Many more other Lexus models that are designed to complement every lifestyle, including the NX, UX, ES, and IS. Each vehicle reflects Lexus’ unwavering commitment in all dimension — quality, durability, and reliability — the result of continuous innovation and meticulous production under world-class standards. Every detail is crafted with precision, embodying the refined elegance of Lexus Craftsmanship. Paired with high-end technology and forward-thinking innovation, each journey becomes an extraordinary experience. Visitors can come discover and test drive these outstanding vehicles at the event.

More than that, Lexus offers more exceptional premium experience for all customers throughout the event by delivering unparalleled hospitality from the very first step to the Lexus booth. Discover a range of exclusive services, including:

• LEXUS Exclusive Parking – Access convenient parking service at the Novotel Bangkok Impact car park, an exclusive privilege for Lexus owners only.
• VIP Access Badge – Lexus Elite Club Application members can receive a special access badge via the app for fast track entry and personalized privileges throughout the event.
• LEXUS’TERIA Lounge – Relax in a refined luxury lounge curated by CHANINTR, a global distributor of premium furniture, featuring exquisite snacks from Truly Scrumptious specially selected for Lexus guests.
• Private Driving Experience with a Master Driver – Experience an exclusive test drive guided by a professional Master Driver who will elevate your Lexus driving experience to the next level.
• Lexus Bespoke Your Scent Workshop – Join a weekend-exclusive workshop where you can craft your own signature fragrance at the Lexus booth.

Mr. Suphakorn Rattanawaraha added, “For those considering owning a Lexus, I think now is truly the best time, especially for Plug-in Hybrid models, as prices will be adjusted in accordance with the new tax structure set to take effect early next year. Even more exclusive during the event, own Lexus even more easily than ever with our best campaign of 0% interest rate, first-class insurance, and LXP with an extended 5-year warranty. For the first 100 customers who reserve a vehicle at the event, get more special bonus — a complimentary Jo Malone Scent to Go worth 2,400 baht and an additional Lifestyle Voucher Play Eat Meet Experience worth 5,000 baht for select models. * (*Terms and conditions apply)

In addition, Lexus offers the “KINTO” service — an ideal solution for customers seeking a more convenient way to enjoy using a car, with all expenses covered. KINTO delivers a worry-free ownership experience, making it easier than ever to choose a Lexus. The service ensures total peace of mind and confidence through nationwide after-sales support via Lexus Service Corner locations and the Home Visit Mobility Service.

Meet various luxury vehicles from Lexus Electrified

Lexus LM… “Own A World Apart”

Lexus LM, a popular premier luxury vehicle in the latest range of minivan lineup, comes with agility, luxury and elegance. It provides the ultimate “Omotenashi” experience and creates a relaxing environment as if you were in a luxury hotel suite or a mobile office. It provides an atmosphere conducive to relaxation both physically and mentally and promotes positive inspiration All these reflect the Lexus vision of “Making Luxury Personal”.

The Lexus LM comes with various convenience features that can be tailored to various needs. Features include a personalized screen that separates the presentation of content for each occupant, along with a 2-Zone Audio System that separates the sound system between the driver and the rear passengers, allowing you to listen to different content without disturbing each other. In addition, there are the Moon roof, display screen, separate zone air conditioning system that can be controlled with just a touch of your fingertips with the Overhead Control and the Removable Touchscreen Rear Controller tablet.

Price (including VAT)

• Lexus LM 350h Executive 7-Seater 6,290,000 baht
• Lexus LM 350h Executive 4-Seater 7,590,000 baht
• Lexus LM 500h Executive 6-Seater 6,990,000 baht
• Lexus LM 500h Executive 4-Seater 8,290,000 baht

The New Lexus LBX Bespoke… “Customize Your Style”

The first time for Lexus with full customization in The New LBX Bespoke that allows you to fully design both exterior and interior colors / decoration materials / seat belt colors / interior embroidery / steering wheel and gear knob leather colors and alloy wheels to make the vehicle truly reflect your style. Everyone can design a Lexus LBX Bespoke and reserve online via the website Lexus.co.th or stop by the Lexus booth at the Thailand International Motor Expo to design a Lexus LBX by yourself at the Bespoke Corner, where Lexus Brand Ambassadors are on hand to provide information and help recommend customizing the LBX Bespoke to match your style.

The Lexus LBX Bespoke has been developed to be a subcompact crossover that comes with superior quality under the concept of “Premium Casual”. It is elegant and distinctive with a refined all-round design that clearly reflects the identity of the LBX, especially the new front design with Lexus’ Resolute Look. The interior of the LBX cabin has been designed with a focused driver’s cockpit based on Lexus’s “Tazuna Concept” with an aim to keep the driver focused, relaxed, and seamlessly connected with the car while enjoying the pleasurable ride and maximum ergonomic comfort. Lexus LBX Bespoke comes with Mark Levinson audio system / Lexus Teammate Advanced Park Panoramic View Monitor and Lexus Safety System+ 3.0.

The safety technology includes Pre-Collision System, Dynamic Radar Cruise Control, Lane Change Assist, Adaptive High Beam System, Lane Tracing Assist with lane departure warning, Automatic High Beam. In addition, there is also Lexus Teammate Advanced Park, Safe Exit Assist (SEA) which works with Blind Spot Monitor, e-Latch, etc. to enhance the driving experience and safety.

Lexus LBX Bespoke maintains the unique driving aesthetics of Lexus or “Lexus Driving Signature” thanks to the new GA-B (Global Architecture-B Platform) platform that is lightweight but exceptionally strong. This contributes to an increase of high-level safety performance, inertia support and a reduction of the center of gravity, as well as giving more vehicle stability. In addition, the hybrid system pair with a 1.5-liter 3-cylinder engine, generates a power of 134 horsepower and achieves an acceleration of 0-100 km/h in 9.2 seconds. It has a fuel consumption of 26.32 km/liter.

Price (including VAT) 

• Luxury                         2,229,000 baht
• Premium                         2,390,000 baht
• Bespoke                         2,690,000 baht *

* Plus an additional 100,000 baht for L-Aniline seat covers

Lexus RX IMPROVEMENT… “Charge Through the Limits of Imagination”

Lexus RX is a premium crossover designed to meet diverse usage. It offers a wide range of powertrain options and showcases a fresh Lexus identity through its performance and meticulous design. The spacious cabin is elegantly crafted with premium materials, including the Semi-Aniline Leather which elevates the overall interior ambiance.  A new perspective in the cabin is added with the Panorama Glass Roof. The interior is designed under the “Human Centric” philosophy that focuses on the driver as the center following the “Tazuna Concept”. It creates an environment that surrounds the driver with the ability to control everything while reducing eye movement. The design also makes drivers feel as if they are part of the vehicle.

The Lexus RX stood on the GA-K (Global Architecture-K Platform) platform, which has a low center of gravity. It has a Multi-Link rear suspension system and Adaptive Variable Suspension. This results in an excellent vehicle stability and road grip. The steering wheel and accelerator pedal could respond as desired, emphasizing the “Lexus Driving Signature”. It is also equipped with advanced technology, convenience features and superior safety systems.

Price (including VAT)   

Lexus RX 350h

• Luxury             4,520,000 baht
• Premium             4,870,000 baht

Lexus RX 450h+

• Luxury AWD 4,720,000 baht
• Premium AWD 5,170,000 baht

Lexus RX 500h

• F SPORT Direct4 5,580,000 baht

Lexus NX… “Reimagine”

The Lexus NX has been well-received by customers worldwide with its sporty, sleek and contemporary exterior design. It features a new Spindle Grille and L-shaped taillights that are in line with the new Lexus identity. The interior is designed to be driver-centric and embraces various technologies, such as a 9.8-inch large screen that responds precisely, and is convenient and easy to control of various systems with just the touch of a finger. With the GA-K (Global Architecture-K Platform) platform, the car dimension is larger and wider, resulting in a low center of gravity, excellent balance and gives control as desired. This makes the NX more stable in every dimension and reinforces the “Lexus Driving Signature” philosophy. It provides confidence throughout the journey with the Lexus Hybrid Drive, which is powered by a 2.5-liter inline-4 engine that incorporates the operation of an electric motor and high-efficiency lithium-ion battery. This results in powerful and exciting driving performance, while still being excellent in fuel economy.

The Lexus NX comes with the Lexus Safety System+ that helps increase safety for the driver. In addition, there is also the E-LATCH and the Safe Exit Assist. As a result, the Lexus NX becomes a SUV that meets the needs of every lifestyle.

Price (including VAT)  

NX 350h

• Luxury 3,310,000 baht
• Grand Luxury 3,460,000 baht

NX 450h+

• Grand Luxury AWD 3,660,000 baht
• Premium AWD 3,940,000 baht
• Overtrail AWD 4,180,000 baht
• F SPORT AWD 4,390,000 baht

Lexus UX 300h… “The Urban Disruptor”

The Lexus UX 300h comes with the GA-C platform that connects the body with a unique laser system of Lexus and uses aluminum as a component of the car. This results in a lightweight and rigid body with a low center of gravity and has excellent balance, allowing you to control the car as you see fit. Powered by a 2.0-liter inline 4-cylinder engine that provides a maximum power of up to 196 horsepower, combined with a lithium-ion battery, it can accelerate of 0 to 100 km/h in 8.1 seconds.

Its exterior is sleek and strong due to strident lines extending from Lexus’ signature Spindle Grille and the three-dimensional mudguards to reflect the powerful driving performance. Lexus UX comes with the new Sonic Copper exterior color. The spacious interior reflects the Lexus “YET” philosophy that creates a difference that indicate the future of cars. It combines creativity and ergonomic principles with a focus on the driver and passengers to ensure a pleasant and comfortable driving experience. It also completes with cutting-edge functions.

In addition, the UX 300h is also very fuel efficient, with an average fuel consumption of 23.81 km/liter, providing an excellent driving experience that is environmentally friendly.

Price (including VAT)  

• Luxury 2,670,000 baht
• Grand Luxury 2,780,000 baht
• F SPORT 3,300,000 baht

Lexus ES… “Refine Your Journey”

Lexus ES (Executive Sedan) is a mid-size luxury sedan that stands out for its smooth driving experience and renowned quietness in the cabin, which is Lexus identity. It is meticulous in every detail, along with the spaciousness of the rear seats, unlike other luxury cars. Its new headlight design matches with the Spindle Grille and gives a sporty and exciting lines that flawlessly enhance the sleekness and luxury. The 3-eye LED Headlamps come with Blade Scan Adaptive High-beam System technology that intelligently adjusts the high and low beams, helping to distribute the light in front of the car more precisely and in more detail. The large 12.3-inch screen conveniently and easily controls various systems with just the touch of a finger. It emphasizes powerful performance with the new GA-K (Global Architecture-K Platform) platform, which has a low center of gravity, excellent balance, and offers driver control as desired. It is powered by the latest generation hybrid system. Drivers and passengers can be confident throughout the journey with superior safety technology with the 2nd generation Lexus Safety System+ that include the Parking Support Brake: PKSB system.  The system increases safety while reversing by automatically activating the brakes if it detects a possible collision.

Price (including VAT) 

• Luxury             3,625,000 baht
• Grand Luxury 3,795,000 baht
• Premium 4,210,000 baht
• F SPORT 4,380,000 baht

Lexus IS 300h… “Elegantly Crafted”

Lexus IS 300h is a luxury sports sedan that is popular with customers all over the world.  The car stands out with its sleek, sporty design and powerful performance. It has excellent road grip, responsive control, and good acceleration, which is a commitment to overcome the limits of conventional driving performance. It was developed using road design and tested at the Shimoyama track in Japan that was inspired by the world-class Nurburgring brutal racetrack in Germany. It is powerful with an excellent car body structure that takes into account aerodynamics, providing a fun and exciting driving experience for the driver. The exterior design features sleek and aggressive lines. The body is wider and longer, and has larger wheels that provide excellent road grip, indicating that it is a sports sedan.

Price (including VAT)

• Luxury 2,690,000 baht
• Premium 3,370,000 baht
• F SPORT 3,890,000 baht

Experience a new way to own a Lexus vehicle with the LEXUS KINTO ONE

A new form of car service to accommodate the lifestyles of new generation individual and corporate customers, with various packages that make car ownership easy, convenient, worthwhile and worry-free. The service provides convenience with a service fee that covers car maintenance, first class car insurance, and 24-hour assistance. Experience fast and modern services through Lexus’s online platform, as well as peace of mind regarding resale values—simply return the vehicle at the end of the contract.

Special Motor Show promotions:

1. Receive a discount on the damage deposit, only 10,000 baht for new KINTO ONE cars.
2. Customers who apply and are approved will receive a fuel card worth 3,000 baht.

(Delivered by post within 14 days after vehicle delivery.)

3. Apply at the event and receive a Starbucks Card worth 500 baht.

Conditions: Customers must enter the code “KTMTS25” on the KINTO website

For more information, please contact Lexus booth staffs at the 46^th Bangkok International Motor Show 2025, or www.kinto-th.com, and Kinto Call Center at 02-386-3888.

Maximize your confidence with “Lexus Exclusive Package Standard”

Lexus vehicle extended warranty program

Maximize your confidence with Lexus’s extended 5-year warranty, unlimited mileage, that comes with 24-hour emergency assistance, personal assistant service, as well as free labor costs and spare parts that cover maintenance throughout the entire 5-year warranty period. A variety of programs is designed to suit your needs and to help you save maintenance costs.

STANDARD  Covers labor costs for 5 years or 100,000 kilometers.

PLUS Covers car maintenance, both labor costs and spare parts for 5 years or 100,000 kilometers (not including wear and tear)

PREMIUM Covers car maintenance, both labor costs and spare parts for 5 years or 100,000 kilometers, including wear and tear.

Exclusive privileges crafted to suit every elevated lifestyle — available to all customers who purchase any Lexus model from an authorized Lexus dealer.

• Enjoy membership in the Lexus Elite Club application, designed to enhance your Lexus usage experience with convenient features such as service reminders, appointment bookings, and access to exclusive privileges from a wide selection of premium partner stores.
• Convenience and nationwide coverage are ensured through Lexus Service Corner, available at 15 authorized Toyota service centers across 8 provinces. For areas beyond the Lexus Service Corner, customers can enjoy the Lexus Home Visit Mobility Unit, which dispatches skilled and experienced technicians directly to your location, covering every province throughout Thailand. For more information, contact your nearest authorized Lexus dealer.

Do not miss these exclusive offers* (*Terms and conditions apply)

Get 0% interest rate, free first-class insurance, and the Lexus Exclusive Package (LXP Standard) with extended 5-year unlimited mileage warranty,

At the 46^th Bangkok International Motor Show, March 26 – April 6, 2025,

Challenger Hall, IMPACT Muang Thong Thani,

and at all authorized Lexus dealers nationwide.

Stay updated with the latest news from Lexus at www.lexus.co.th

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