“Suzuki” announces its new marketing strategy; Showcasing new products and advance quality services for 2025; Setting an overall sales growth of 41%; Launching 2 newest Suzuki vehicles, and Presenting the “Best Dealer Award 2024”

17 February 2025-Bangkok-Suzuki Motor (Thailand) recently held its annual meeting on 4 February 2025 at Centara Grand at Central Plaza Ladprao, for the company’s nationwide dealerships under the theme “Empowering Growth for Sustainable Future”, during which a new marketing strategy was revealed, while Suzuki pledged its full support to help its dealerships achieve the overall set target growth of 41%. The company further informed of its plan to uplift its services and spare part productions ahead of the launching of new products for the year. The meeting ended with the presentation of the Best Dealer Award 2024.

Mr. Tadaomi Suzuki, President of the Suzuki Motor (Thailand), expressed that due to the contraction of the Thai automotive market and high competitions in the past year, as well as the stricter regulations issued by financial institutions in lending and loaning for new clients, Suzuki had only seen a total sale of 5,654 units of all its vehicles.

He said, for 2025, Suzuki has reviewed its business plans and would be importing various models from other countries to be sold in Thailand, leading Suzuki to become a car brand that sells Global Models within the country. Nonetheless, Suzuki will continue to maintain its strong points by providing a variety of products to meet the customers’ interests and lifestyle, in which the company is planning to launch 2 new models that will come equipped with new technologies that will provide better comfort and should attract a larger group of consumers. Mr. Suzuki affirmed that these new models would be appealing to drivers and would be suited for the present and future competitive automotive market. He further noted, Suzuki is also planning to boost its services in every aspect in order serve every customer with sincerity and to provide the best experience to every driver. For this year, Suzuki has set target sales of 8,000 units or a growth of 41% when compared to the sales in 2024.

Mr. Wallop Treererkngam, Vice President of Suzuki Motor (Thailand) said during the past year, Suzuki has pushed forward with developments in its services and spare part productions in various aspects. These include the “SUZUKI WORRY FREE” campaign, as well as the expediting of the opening of Suzuki service centers for bodyworks and paints. Furthermore for 2024, Mr. Wallop informed that Suzuki will also advance its S-Solution services to ensure customers’ confidence in every procedure, while the HELLO SUZUKI APPLICATION will continue to play a big role in providing drivers with convenience in setting up maintenance appointments, checking in on the repairs, look up past records of services, or to ask for more information and assistance. Furthermore, customers will be able to gain privileges and special discounts through the app by collecting member points from payments made during maintenance and repairs at all Suzuki service centers across the nation. Mr. Wallop finally stressed that Suzuki has also worked out a future plan to increase its competitiveness by assuring and building confidence among consumers that Suzuki will always thrive to provide true high quality services to everyone customer.

Mr. Wallop then informed the details of the “SUZUKI WORRY FREE” campaign, which can be divided into 7 categories:

1. FREE! Mileage Maintenance for up to 3 years

• Customers who schedule regular maintenance at any Suzuki Service Centre are qualified to receive up to 3 years either/or 60,000 km. of mileage usage of FREE maintenance.

2. Extension of warranty for spare parts and repair services

• Drivers can be more worry free with the extension of warranty on repair services and spare parts of 1 year either/or 20,000 km. of mileage usage from the previous warrant of 3 months and 5,000 km. of mileage usage.

3. Special service of spare vehicle during long maintenance

• All vehicles under the 3-year or 100,000 km. warrant will be provided with a substitute automobile while waiting for the maintenance that takes longer than 1 day to complete (not including the duration to analyze the problem) and excluding repairs due to accidents.

4. HELLO SUZUKI APPLICATION the enhancement of services via S-Solution

• HELLO SUZUKI is an application created to help connect customers with vital information from Suzuki to provide the best convenience and create confidence in every after sale service procedure. These include appointments for services, contacts for more information, reports on check ups and car maintenance and repairs, as well as special privileges and offers via member points collection from payments made through all Suzuki Service Centers across Thailand.

5. Spare parts management with a goal to provide after sale services for no less than 10 years

• The spare parts management system set in place is to ensure that every customer can rest assured that there would be enough parts for every Suzuki car model sold in the market. Presently, Suzuki has 2 warehouses for spare parts, one in On-nut district of Bangkok, with the capacity of 1,216 sq.m. and the other in Rayong province which has a capacity of 4,076 sq.m. On top of these warehouses, each dealership can house their own selections of spare parts accumulating to a total of 741,000 parts. The goal for the spare part management system to provide up to 10 years of maintenance, starting from the end of the production date.
• The warehouses can provide a 24-hour quick delivery of spare parts to service centers within Bangkok and its peripheral areas, and 48-hour delivery to other provinces to guarantee easy access to quality spare parts that are genuine and value-worthy.

6. Service Centers that cover the entire country

• Suzuki has 91 service centers nationwide, covering every region of Thailand.

7. Standardized bodywork and paint service centers by Suzuki

• Currently, there are 41 bodywork and paint service centers run by Suzuki. Drivers can be assured of the quality service they will receive from friendly and expert technicians, which have especially trained and certified to repair Suzuki vehicle with care and meticulousness.

Mr. Wallop noted that Suzuki also attached great importance to enhancing the services of dealerships through a friendly competition of Best Dealer Award, which has been conducted for 7 consecutive years. The aim of the contest is to improve the standard of operations in all aspects. Apart from reporting Suzuki’s business vision for the year, the winners of ‘SUZUKI Best Dealer Award 2024’ were also announced at this year annual meeting. And the winners are as follow:

Best of the Best Award 2024

Platinum Dealer Award 2024

The rules of selection for the ‘SUZUKI Best Dealer Award 2024’ were for each dealer to present their own ideas on a successful sales plan, after sale service strategies, that would help improve Suzuki’s service qualities. The said contest represents a stage for dealerships to work on development directions that would pave way for better competitiveness, both for the present and future marketing competitions within the local automotive market.Lastly, Mr.

Wallop disclosed that Suzuki has been thriving to improve its after sale services in order to continuously advance the quality of every dealership. He further expressed his appreciation to all dealerships for their hard work and efforts. With this, he said, every driver can now be confident in Suzuki, as Suzuki will continue to improve the quality of every aspect within the company, along with provide the best of products that are value-worthy to each and every customer. Suzuki maintains great importance to service, both before and after, as it is the most vital part in the quest to best serve every driver who has chosen to become part of the Suzuki family.