Mazda supports and fulfils the dream of Thai youth by launching

“MAZDA U.S. COLLEGE PREP JUNIOR GOLF CHAMPIONSHIP 2024” project and offer exclusive privileges through golf outing

Bangkok, Thailand – September 12, 2024 – Mazda launches the “MAZDA U.S. COLLEGE PREP JUNIOR GOLF CHAMPIONSHIP 2024” project, which is a leading universal project organized exclusively for Mazda car owners and their families to discover and give opportunity to the best-performing youth golfers to compete in the international competition stage. The winner from final round will receive scholarships for their pathway as a professional golfer. In addition, the “MAZDA EXCLUSIVE TOURNAMENT 2024”, another initiative is organized to offer Mazda families exclusive opportunities to enjoy golf outings, along with providing numerous benefits to customers. The competitions of the two projects will take place on October 4, 2024 at Alpine Golf Club. The press conference saw a full attendance of both male and female youth, co-sponsors, representatives from Thailand Golf Association (TGA), professional golfers, and honorable guests at Alpine Golf Club in Pathum Thani province.

Mr. Thee Permpongpanth, Executive Vice President of Mazda Sales (Thailand) Co., Ltd said, the “MAZDA U.S. COLLEGE PREP JUNIOR GOLF CHAMPIONSHIP 2024” project was inspired by Mazda’s desire to help fulfill the dreams of young Thai male and female who are passionate about golf to show their talents on leading international golf courses and push their abilities to advance level. In the meantime, the “MAZDA EXCLUSIVE TOURNAMENT 2024” was also initiated to provide exclusive privilege to Mazda family to participate in special golf tournament, which is the event that Mazda is dedicated to organizing as an appreciation for customers who have chosen Mazda vehicles as their trusted companions throughout their journeys.

Promoting and enhancing the potential of individuals, especially youth, by giving them opportunities to pursue their passions—particularly in sports—is a priority for Mazda. The goal is to support young people who wish to follow their dreams by providing them opportunity to show their abilities and step up to global competition as the skills and knowledge gained from these experiences are intended to be developed further for future careers as professional athletes. Similarly, this initiative aims to help talented Thai youth, both male and female, become professional golfers on an international level. Mazda believes that Thai youth have the potential to that is on par with athletes from other countries, and by providing opportunities for them to demonstrate their abilities; we hope to contribute to their future success in their chosen paths.

The “MAZDA U.S. COLLEGE PREP JUNIOR GOLF CHAMPIONSHIP 2024” is an initiative organized by Mazda in collaboration with partners to offer exclusive benefits to Mazda families who are passionate about golf. It provides them with the opportunity to pursue their dreams and career as a professional golfer. In July, the registration was opened for 46 youths (25 boys and 21 girls) to participate in the “qualifying round” scheduled on Friday, October 4, 2024, at Alpine Golf Club in Pathum Thani province. The top 16 performers in each competition category will qualify for the final round of the “MAZDA U.S. COLLEGE PREP JUNIOR GOLF CHAMPIONSHIP 2024,” which will be held in November 2024. Importantly, coaches from leading universities in the United States will join the event and observe the skills of each participant. Outstanding youth players will have the opportunity to receive scholarships to pursue a professional golf career. Moreover, 50%of the golfers who performed well in the CHAMPIONSHIP round will be selected to travel to the United States for further competition.

In addition to providing youths with the opportunity to progress towards a career as a professional golfer on a global stage, Mazda has also launched another special initiative to offer exclusive privileges to Mazda families. The “MAZDA EXCLUSIVE TOURNAMENT 2024” is the project which Mazda invites Mazda owners and their families to enjoy a golf outing and participate in exclusive activities. Mazda has opened registration for 46 Mazda vehicles, totaling 89 golfers, to compete on Friday, October 4, 2024, at Alpine Golf Club in Pathum Thani province. Since the project has been opened for registration the last of July, over 100 Mazda owners expressed interest in the event, and the list of selected participants has already been announced.

“The two projects initiated from Mazda’s commitment to enhance the customer experience and build strong relationships with customers. Mazda wants to thank customers for choosing Mazda vehicles as their trusted companions throughout their journeys. In addition to offering opportunities to pursue dreams of becoming international professional golfers, customers will also enjoy the fun experience from group golf outings. This initiative aims to care for customers and encourage them to engage in their passions. Mazda prioritizes customer care under Customer Experience Management (CXM), focusing on maximizing satisfaction to build a solid foundation. Mazda is also dedicated to brand building through Brand Value Management (BVM), aiming for sustainability and steady growth. These efforts reflect Mazda’s intention to provide the best experience for all customers.” Mr. Thee added.

At the event, Mazda has join a collaboration with Adidas, Taylormade, Singha Corporation, The Agency College Recruit (AR), and Miss Preaw Sripatrprasite – Pro golfer and Miss Tourism Thailand 2020 titleholder to organize golf clinic activity for youth attending the press conference. The activity is instructed by professional golfers to provide knowledge and instruction on golf driving and putting skills. Additionally, another seminar session will be organized by U.S. College representatives to provide athletes with detailed information about the project, benefits for participants and winners for the JWCI (Junior World Cup Invitational 2025), and further details about the “MAZDA U.S. COLLEGE PREP JUNIOR GOLF CHAMPIONSHIP 2024”. This is to prepare them for the upcoming qualifying round on Friday, October 4, 2024.

Mazda believes in the potential of Thai people who have the challenger spirit as the same as Mazda brand, that has never faltered of any challenge and continuously pushing forward beyond boundaries. Mazda will continue to deliver customers beyond the value of its vehicles by offering the best experiences at every moment. This commitment is to make Mazda a part of every joyful experience and to fulfill the promise of being a brand that brings happiness and creates smiles for customers with “Joy Drives Lives” concept to thank customers for their trust and choosing Mazda as their trusted companion throughout their journeys.

Mazda will continue to pursue its sustainable plan through the Retention Business Model, the new business strategy that includes more challenging goals. The aim is to become the number one brand in customer retention and to be the top retention brand selected by customers, offering satisfied service as a top service retention brand. Mazda seeks to deliver brand value through exceptional customer experiences and highest satisfaction. This commitment to brand value management is a key focus for Mazda as we aims for sustainable growth in the future.

Mazda remains committed to strengthening its brand value to become the top brand in customer retention and service retention. This commitment reflects Mazda’s promise to be the brand that brings happiness and creates smiles for all customers to thank them for their trust and for choosing Mazda as their trusted vehicle throughout their journeys from today onwards.