OJA – DESIGN EXCELLENCE IN LIGHTWEIGHT 4WD TRACTORS

The new Mahindra OJA range introduces a paradigm shift in the world of tractor design with its new Lightweight 4WD Tractors platforms, empowering farmers to achieve more. The design philosophy behind the OJA revolves around key attributes like robustness, progressiveness, unmatched functionality, setting new benchmarks for modern farming equipment.

The visual identity of the range, with its sharply focused ‘Eagle Eye’ treatment, brings to the fore the high-tech underpinnings that are core to this new offering from Mahindra Tractors.

At every level, the design impresses with its proportions that clearly communicates professional intent, a clean and taut surface language that conveys modernity and technology, and superlative detailing that speaks of the highest-end quality and craftsmanship. The execution of fit and finish, as well as the selection of materials, is premium to the sense of touch and feel, ensuring that farmers take pride in their ownership.

To ensure enhanced usability and efficiency, the OJA range boasts an optimal overall height, providing farmers with better visibility and a 360-degree view of their work and implements. Signature lamps across the range and four well-positioned projector headlamps provide enhanced visibility while also giving the OJA a modern futuristic look. The modular design of the tractor allows for smart provisions like additional work lamps and attachments, ensuring that farmers can tailor their tractors to specific tasks and operational needs seamlessly.

The driver workspace is thoughtfully designed for utmost comfort and ergonomics, with user-friendly and easy-to-understand controls positioned for convenience. The clean and clutter-free appearance ensures a sleek and aesthetically pleasing design. Intelligently designed utility storage areas accommodate tools like a tool kit, chains, hooks, and spanners, streamlining day-to-day farming tasks.

Furthermore, the OJA range places significant emphasis on reducing NVH (Noise, Vibration, and Harshness), ease of service, and enhanced safety during operation.

OJA – TECHNOLOGY PACKS

Developed to cater to the diverse needs of advanced and progressive farmers, hobby farmers, and agricultural enthusiasts worldwide, the revolutionary Mahindra Oja offers unparalleled operational flexibility and efficiency. The range boasts category-first technology and best-in-class features, ensuring it meets the highest standards of performance.

Powered by three state-of-the-art technology packs, the OJA range ensures enhanced productivity and experience:  PROJA (Productivity Pack), MYOJA (Telematics Pack), and ROBOJA (Automation Pack) with the technology available first in India. 

PROJA – Efficient Farming for Better Yield

Also known as The Productivity Pack, PROJA is an integral part of the OJA platform, ensuring enhanced application suitability and maximised returns. It aims to reduce manual interventions and operator fatigue, ultimately enhancing productivity, minimizing costs and experience efficient farming, while enhancing the overall product experience, especially in compact field conditions. As part of PROJA, the OJA will boast features like Creeper Mode, F/R Shuttle, Tilt & Telescopic Steering and Wet Electric PTO.

MYOJA – Delivering Exceptional Productivity and Efficiency

The MYOJA or the Telematics Pack empowers farmers with advanced control over their tractors, via a mobile phone application. The feature provides real-time data on location, fuel usage and tractor health. This proactive approach enhances maintenance planning and ensures farmers are always in control, with a constant eye on the health and functionality of their tractors. As part of MYOJA, the OJA will boast feature like GPS Live Location, Service Alerts, The Critical Alerts, Diesel Monitoring and  Coverage and Trip Calculator.

ROBOJA – Delivering Advanced Automation and Smart Applications to Transform Precision

For supreme efficiency and precision, ROBOJA or the Automation Pack, eliminates the need for extensive manual intervention while operating a tractor. With category first features it allows OJA tractors to transmit power to additional equipment that do not have their own engine or power source ensuring efficient and precise farming. As part of ROBOJA, the OJA will boast feature like Auto PTO that can be automatically turned ON or OFF while turning and reversing, Auto Implement Lift and Auto One-Side Braking.

ABOUT MAHINDRA FARM EQUIPMENT SECTOR (FES):

Mahindra is the world’s largest tractor for over more than three decades. Since rolling out the first tractor in 1963, through a joint venture with International Harvester, Inc., USA, Mahindra in March 2024, became the first Indian tractor brand to sell four million tractors including global sales.

Known for their exceptional build quality and performance on rugged and unforgiving terrain, Mahindra’s tractors have earned the company both the Deming Award and the Japanese Quality Medals. Mahindra is the only tractor manufacturer to have achieved this feat, and today, has one of the most diverse range of tractors developed for multi-functional use for both domestic and global markets. Mahindra also has a range of tractor-power and self-prolled farm machinery for agri machinery across the complete crop value chain.

Today, Mahindra has a presence in over 50 countries across six continents, with the U.S. as the largest market for Mahindra outside India. The company also has a global manufacturing and assembly presence worldwide with an on-ground presence in North America, Brazil, Mexico, Finland, Turkey, and Japan through subsidiaries.