Honda Enhances Its Strong Brand Presence in Thailand Highlighting a Diverse Range of Products Including xEV Technology and New Mobility To Meet the Needs of Every Lifestyle 

(Bangkok – 26 March 2024) Honda companies Honda Automobile (Thailand) Co., Ltd. and Thai Honda Co., Ltd. are collaborating to exhibit the complete range of Honda products available in Thailand, including automobiles, motorcycles, and power products, as well as showcasing new mobility technology, at the Bangkok International Motor Show 2024. This collaboration enhances Honda’s strong brand presence in Thailand. Honda’s booth is organized into distinct zones for each Honda product group. First is the Product Zone, with the automobile section featuring the Honda e:N1, Honda’s first 100% electric car manufactured in Thailand that is available for rental from leading car rental companies*. Customers can also explore full hybrid e:HEV vehicles across almost all segments. The motorcycle section is led by the new “Honda Giorno+ Donald Duck Special Edition,” an A.T. motorcycle with a high-fashion style, the “Honda Dax 1978 Special Custom Edition” from CUB House, and the 650cc class of Big Bikes equipped with Honda E-Clutch Technology, along with many other interesting models that cater to various lifestyles, as well as Honda’s new boat engine. The Lifestyle Zone showcases Honda products that reflect a comprehensive range of lifestyles including SUVs, trail-style motorcycles, and a recreational boat. Lastly, the Mobility Zone features the UNI-ONE, a hands-free personal mobility device that the user can steer simply by shifting body weight while sitting and keeping both hands free to move naturally in all directions. Additionally, the Motocompacto electric scooter (e-scooter) comes with a foldable design and is compact enough to be carried and stowed away. Interested customers can visit and experience the Honda booth (A23) at the Bangkok International Motor Show 2024, Challenger Hall 1, at IMPACT Muang Thong Thani, from 27 March to 7 April 2024. Special offers are available during the event and at Honda showrooms nationwide.

Mr. Hideo Kawasaka, President and CEO, Honda Automobile (Thailand) Co., Ltd., said, “We would like to express our gratitude to all our customers who have placed their trust and support in our e:HEV lineup, making Honda No.1 in xEV sales in Thailand for the second consecutive year. Honda’s e:HEV is today’s practical technology that combines the main driving power from an electric motor to provide an Electrified Experience Drive. Known for its fuel efficiency with extended driving range on a single tank of fuel, it is available in Honda models designed for various market segments. Building on the success of our e:HEV vehicles, Honda is now unveiling the Honda e:N1, Honda’s first 100% electric vehicle produced in Thailand, which is an important milestone in the xEV segment. This model is ready for customers to experience worry-free use through leading car rental companies.”

• At the Honda booth, the zones showcasing various products include:

Product Zone, featuring automobiles across various segments that cover every type of powertrain system.

<The 100% Electric Vehicle Lineup>

• The Honda e:N1 is Honda’s first 100% electric model produced in Thailand, with powerful performance of 150kW / 204 horsepower (PS) from a 3-in-1 electric motor (Motor, Power Drive Unit, and Gearbox). It offers instant response and thrilling acceleration thanks to its 310 Nm of torque. The integrated 8 kWh lithium-ion battery means it cruises confidently with a maximum range of 500 kilometers (NEDC standard) on a single charge. The Honda e:N1 turns heads with its unique design for an electric vehicle, accentuated by the new H Mark logo in a premium minimal style paired with premium-quality interior design. The spacious and comfortable cabin features blue color ambient lighting and caters to various SUV vehicle uses. It is equipped with Honda SENSING Advanced Safety Technology and other comprehensive technology for comfort and safety. Customers can experience 100% electric power through a rental program with leading car rental companies including Krungthai Car Rent and Lease Public Co., Ltd., Sumitomo Mitsui Auto Leasing & Service (Thailand) Co., Ltd., Thai V.P.Corporation Co., Ltd., Thai ORIX Leasing Co., Ltd., Paragon Car Rental Co., Ltd., Prime Car Rent Co., Ltd., Phatra Leasing Public Co., Ltd., Master Car Rental Co., Ltd., Worldclass Rent A Car Co., Ltd., Worldbest Corporation Co., Ltd., ALD MHC Mobility Services (Thailand) Co., Ltd., and CH.Pattana Carrent Co., Ltd. Details and conditions of the rental are as specified by each car rental company.

<The Full Hybrid e:HEV Lineup>

The e:HEV system mainly offers driving power from its electric motor for every drive, ensuring time and fuel savings on every journey. Driver confidence is boosted with Honda SENSING advanced safety technology integrated into all variants of the e:HEV lineup.

• The SUV lineup is led by the Honda CR-V e:HEV, a premium SUV that recently won the Best Mid-size Hybrid SUV award at the “Car of the Year 2024” event. A Full Hybrid e:HEV, it delivers robust performance while achieving impressive fuel efficiency of up to 20.8 km/liter (e:HEV ES variant). Packed with comfort and premium safety technologies, it’s designed to cater to diverse lifestyles, both urban and outdoor. The Honda CR-V e:HEV price starts at 1,589,000 baht (e:HEV ES variant).

• The City Car lineup is led by the new Honda City e:HEV, a famous city car that recently won the Best Hybrid Eco Sedan under 1,500cc award at the “Car of the Year 2024” event. It perfectly meets the lifestyles of modern people by blending driving enjoyment, powerful excitement, and impressive fuel efficiency of 27.8 kilometers/liter. Offering exceptional value with features and cutting-edge technology, the price starts at 769,000 baht (e:HEV SV variant). The new Honda City Hatchback e:HEV provides an option as a 5-door city car with remarkable multi-functionality. Customers can easily experience e:HEV technology with starting at 729,000 baht (e:HEV SV variant).

<The Turbo Lineup>

• The Honda Civic Type R is the ultimate vehicle and an icon of a sporty spirit with a 2.0-liter, 4-cylinder, 16-valve Direct Injection DOHC VTEC TURBO engine developed exclusively for this model that delivers a maximum of 320 horsepower and maximum torque of 420 Newton-meters, paired with a 6-speed manual transmission to provide immediate acceleration with continuous power delivery across the high rpm range to enhance the thrill of every driving experience. Equipped with Honda SENSING advanced safety technology and advanced driving features, the Honda Civic Type R offers a comprehensive set of driving technologies. The exterior is available in five colors: Crystal Black Pearl, Sonic Gray Pearl, Rallye Red, Championship White and Racing Blue Pearl colors. It is priced at 3,990,000 baht.

• Mobility Zone, a dedicated area highlighting products and technologies created for future mobility to let people transcend the constraints of time and place and augment their possibilities. Showcased products include:

<Products that let people transcend the constraints of time and place>

• Motocompacto is an electric scooter (e-scooter) designed for ultimate compactness, weighing only 18.73 kilograms. Its foldable design enables easy carrying, making it highly portable. Motocompacto’s connected functions make it possible for the user to predict battery consumption to the destination, eliminating the concern of running out of charge while on the move so users can transcend the constraints of time and place. Despite its lightweight and compact size, Motocompacto can cover a range up to 12 miles (approximately 19 km) on a full charge and achieve a maximum speed of 15 mph (24 km/h).

<Products that augment people’s possibilities>

• UNI-ONE is a hands-free personal mobility device that the user can steer simply by shifting body weight while sitting and keeping both hands free to move naturally. It features stability control technology derived from Honda’s robotics research and utilizes Honda’s Omni Traction Drive system to enable natural movement in all directions. Users can easily navigate by simply leaning while seated, mimicking walking movements. This augments the possibilities to enjoy mobility without users being constrained by their physical capabilities.

Each model available comes with special offers*** including “Honda Pro Tam Jai,” featuring a special interest rate starting at 0%, along with Honda Exclusive Care, or the Double Smile Plus option** offering low down payments and affordable monthly installments. For more confidence, e:HEV models come with a 10-year hybrid battery warranty and a 5-year unlimited mileage hybrid system warranty. The offer is valid for customers who reserve a vehicle between 1 March and 8 April 2024 and take delivery between 1 March 2024 and 30 April 2024.

Interested customers can visit the Honda booth (A23) at the Bangkok International Motor Show 2024 in Challenger Hall 1, IMPACT Muang Thong Thani, from 27 March to 7 April 2024. Special offers are available at the event and at Honda showrooms nationwide. For more information, reach out to sales consultants at Honda showrooms nationwide or chat with them online via www.honda.co.th., or contact the 24-hour Call Center at 0 2341 7777. Customers who participate in test drive activities at Honda showrooms and register at www.honda.co.th/testdrive from 7 February and 30 April 2024 will receive a free Honda Happy Puffy Bag valued at 250 baht***.

Remarks:

*Standard equipment varies according to the variant.

** Loan consideration is based on an applicant’s qualification and terms and conditions applied by Honda Leasing (Thailand) Co., Ltd.

*** Subject to terms and conditions of Honda Automobile (Thailand) Co., Ltd. Please contact sales consultants at any Honda showroom nationwide for more information.