Mazda invites Thai people to share miniature cars to children with the activity “The Memorable Love of Cars”

Bangkok, Thailand – 19 February 2024 – Mazda believes that happiness and fun in the childhood remain in our memories forever. Today, Mazda would like to invite Thai people to share your happiness from childhood to youth under the activity “The Memorable Love of Cars” by sharing miniature cars in the childhood memories to create new memories for children who lack of opportunities. The miniature cars that are shared will be displayed in the Mazda booth at the Motor Show for visitors to see before being passed on to youth in schools or foundations where Mazda organizes “Mazda Punsuk”, the activity initiated to share good things to Thai society. Those interested can bring miniature cars in all models and brands (1:64 scale), which are no longer use to deliver to nearest Mazda showrooms nationwide or sent them by post from February 19, 2024 to March 16, 2024. Importantly, Mazda will invite those who send their miniature cars to visit Mazda booth and see the display of miniature cars before anyone else at the Motor Show VIP day on March 25, 2024 from 16:00 to 18:00.

Mr. Thee Permpongpanth, Senior Vice President of Mazda Sales (Thailand) Co., Ltd said, “Mazda wishes to take part in driving and creating desirable society by delivering cars and technology that are suitable for each period as well as uplifting customers’ quality of life. We therefore see the importance of participating in creating experiences and we would like to use this opportunity to create good relationships with customers in Thailand. This is in line with Mazda’s core values, which consist of purpose, which is the intention and reason for existence, create value and add vitality to people to experience the Mazda brand in every moment of their lives to enrich life-in-motion for those we serve. Second is promise, which is the brand’s promise to all customers by uplifting experiences in both emotionally & physically. The last core is value, which is to create unique brand values in both mindset and behaviors with radically human, challenger spirit and Omotenashi to deliver customers highest satisfaction. All of these cores are for Mazda’s sustainable growth, which is in line with the Brand Value Management strategy to deliver best experience to customers.

To achieve that concept, Mazda has therefore redesign booth at the Motor Show 2024 and invite customers to participate in decorating the booth under the activity “The Memorable Love of Cars” to convey Mazda’s determination to develop product and technology to meet the needs of people who enjoy driving and cars. The Mazda booth is divided into different zones to tell a story that includes our customers and Mazda cars, as a partner of customers’ experiences. It emphasizes the importance of having customers as the main factor in every Mazda’s journey and communicate emotions, fun to drive experiences, happiness and the future in which cars will help improve people’s quality of life. The purpose is also to open an opportunity to people to share their memories with cars to develop good and strong relationship between customers and the Mazda brand.

Those interested are invited to share your miniature cars to children by dropping them at the nearest Mazda showroom nationwide or sending them by post to Pico (Thailand) Public Company Limited 10 Soi Lasalle 56, Bangna Tai, Bangna, Bangkok 10260 (Cash on delivery) and fill your information in the QR Code from 19 February 2024 to 16 March 2024. Givers will also get the right to see new Mazda vehicles and the display of miniature cars at Mazda booth on March 25, 2024 VIP day at the Motor Show 2024 from 16:00 to 18:00.

“Mazda believes that all of your miniature cars that everyone collects have memories and values. The miniature cars that everyone shares through this activity will be an important part in helping to fulfill the dreams of children. Mazda would like to be the medium for delivering the miniature cars in order to convey stories, experiences and dreams to the children to deliver them sense of owning those miniature cars. Mazda will continue to deliver joy of driving under our core value that emphasizes human-centered focus. We are committed to deliver happiness in life by creating all customers’ happy experience to make Mazda become one of the brands that customers are proud of.” Mr. Thee added.

More details about sharing miniature cars for the activity “The Memorable Love of Cars”, pass on your memories to create new memories for the children.

• All models and brands of miniature cars that have 1.64 scale. Please drop them at nearest Mazda showrooms nationwide or sent them by post to Pico (Thailand) Public Company Limited 10 Soi Lasalle 56, Bangna Tai, Bangna, Bangkok 10260 (Cash on delivery) from February 19, 2024 to March 16, 2024 and fill your personal information in the QR Code. Your miniature cars will be displayed in Mazda booth at the Motor Show 2024 before being passed on to youth in schools or foundations where Mazda organizes “Mazda Punsuk” later.