The All-new Honda Accord e:HEV, A Premium Flagship Sports Luxury Sedan with the e:HEV Full Hybrid System and Honda SENSING in All Variants Embark on a Journey to the Next Level of Unmatched Excellence with New Values Registration for a Reservation Now Open to the Public, Ready for Official Launch on 17 October 2023

• Boasts a new sleek and sporty exterior design and elevates the sense of premium sportiness with the world premiere of the e:HEV RS variant with an exclusive and sporty design from front to back. The spacious cabin offers an extensive array of both convenience and advanced features.
• Delivers powerful performance with the e:HEV full hybrid system that is powerful and highly responsive, equipped with two high-output electric motors in an electric continuously variable transmission (E-CVT), with maximum torque of 335 newton-meters and a high-efficiency lithium-ion battery, complemented by a newly developed 2.0-liter Direct Injection engine. Boost confidence on every journey with Honda SENSING intelligent safety technology available in all variants.
• Equipped with a variety of advanced technologies for the first time in the all-new Honda Accord e:HEV to seamlessly connect users with their vehicle, such as Google built-in and an Experience Selection Dial button that allows you to effortlessly select and save various functions with a maximum of eight settings registered.
• Get ready to register for a reservation from 1 October 2023 until 16 October 2023** at Honda Showrooms nationwide to receive a free fuel card worth 10,000 baht** when booking and taking delivery of a car within a specific period defined by the company**. All-new Honda Accord e:HEV prices will be officially announced, and it is available for sales, starting on 17 October 2023.

(Bangkok – 29 September 2023) Honda Automobile (Thailand) Co., Ltd. is unveiling the “All-New Honda Accord e:HEV,” a premium flagship sedan representing the 11^th generation Honda Accord. This exceptional model is meticulously upgraded to redefine value and set new standards in automotive technology. For the first time, it features the e:HEV full hybrid system across all variants. It delivers powerful and responsive performance with two high-output electric motors in an E-CVT, providing maximum torque of 335 newton-meters, and a high-efficiency lithium-ion battery. They are complemented by a newly-developed 2.0-liter Direct Injection engine, ensuring worry-free driving for every journey. The e:HEV full hybrid system can intelligently switch operating modes (Intelligent Multi-mode drive) to deliver excellent fuel efficiency of 25 km/liter. It ensures confidence and safety on all journeys with Honda SENSING intelligent safety technology in all variants. The all-new Honda Accord e:HEV’s design is a testament to both its exterior and interior aesthetics, expertly blending sportiness, elegance, sophistication, and functionality.

It’s also the world premiere of the e:HEV RS variant, which takes premium sportiness to the next level with its exclusive design from front to back. A Panoramic Sunroof further enhances the premium experience. Explore a wealth of advanced technologies designed for comfort and driving convenience*, introduced for the first time* in the Accord. They include an Experience Selection Dial button for easy adjustments, Google built-in, Multi-color Ambient Light, a Multi-view Camera System (MVCS), BOSE Premium Audio with 12 Speakers, Head-up Display (HUD), 12.3-inch Advanced Touch Display Audio with Wireless Apple CarPlay and Android Auto with Siri and Android Auto voice control support, a 10.2-inch TFT Multi-Information Display, a Drive Mode Switch that comes with a NEW Individual Mode to allow the driver to fine-tune various characteristics of the powertrain, steering, and Adaptive Cruise Control (ACC), as well as customize the color of the gauges. In addition, it is equipped with an EV Switch to allow drivers to enjoy a delightful electric driving experience and offers Charge Mode for the first time in the Accord. There are also 4 USB Type-C ports, a Wireless Charger, and cutting-edge safety features* including eight Airbags across all variants, Active Cornering Lights (ACL), and four front and four rear parking sensors plus a Rear Seat Reminder. Boost your confidence in the e:HEV system with a 10-year warranty for the hybrid battery life and a 5-year unlimited mileage hybrid system warranty**. All-new Honda Accord e:HEV prices will be officially announced, and it is available for sales, starting on 17 October 2023.

Exclusive! Customers who are interested in the all-new Honda Accord e:HEV and register for a reservation from 10:00 hrs. on 1 October 2023 until 22:00 hrs. on 16 October 2023**, then book and take delivery of the cars by a specific period** defined by the company from sales consultants at Honda showrooms nationwide, will receive a free fuel card worth 10,000 baht**.

The all-new Honda Accord e:HEV is available in three variants:

• e:HEV RS estimated price not over 1,800,000 baht***
• e:HEV EL estimated price not over 1,670,000 baht***
• e:HEV E estimated price not over 1,530,000 baht***

The all-new Honda Accord e:HEV comes in four exterior colors: Platinum White (Pearl), Lunar Silver (Metallic), Meteoroid Gray (Metallic), and Crystal Black (Pearl), along with an interior in black, and Black with Red Stitching (exclusively for the e:HEV RS variant).

The All-new Honda Accord e:HEV

The unique exterior design encompasses every dimension, seamlessly blending luxury, elegance, and a touch of sportiness

• Newly designed Sporty Front Grille that attracts all eyes with its striking dimensional pattern
• LED Headlights and LED Taillights
• LED Daytime Running Lights
• Electric Adjustable and Auto Foldable Side Door Mirrors
• Auto Tilt-down Door Mirror when Reversing (e:HEV EL and e:HEV RS variants)
• Auto On/Off Headlights
• Shark Fin Antenna
• 17-inch Silver Alloy Wheels (e:HEV E variant) and Sporty 18-inch Black Alloy Wheels (e:HEV EL variant).

The spacious cabin delivers the utmost exclusive experience, fully equipped with advanced comfort features to exude an elegant image

• NEW Experience Selection Dial that allows you to effortlessly select and save various functions such as adjusting the air conditioning, audio system, or ambient light. The details are seamlessly displayed on the user-friendly 12.3-inch Advanced Touch Display Audio Screen, providing occupants with an immersive control experience. Up to eight settings can be registered.
• New Multi-color Ambient Light is offered in the all-new Honda Accord e:HEV for the first time (e:HEV EL and e:HEV RS variants)
• NEW BOSE Premium Audio with 12 Speakers
• Plasmacluster Technology (e:HEV EL and e:HEV RS variants)
• 8-Way Power Driver Seat with 4-Way Lumbar Support
• Memory Seat with Easy Entry/Exit
• New 8-Way Power Passenger Seat
• Power Front Passenger Seat Adjustment Switch (e:HEV EL and e:HEV RS variants)
• New Honda Smart Key System with Honda Smart Key Card (e:HEV RS variant)
• Rear Air Vent
• Rear Door Window Sunshades
• Wireless Charger.

The world premiere and the first time the Accord is available in the e:HEV RS variant, taking premium sportiness to the next level with its exclusive design from front to back

• Reflects the unique identity of the RS variant with the RS emblem on the front grille and the rear
• NEW Panoramic Sunroof to enhance your traveling experience with a wider perspective and elevated aesthetics
• NEW Front and Rear LED Sequential Turn Signals
• Door Handle Illumination
• Electric Adjustable and Auto Foldable Side Door Mirrors in a Sporty Black color
• Silver Painted Side Intake to add contrast and premium aesthetics
• Sporty Black Shark Fin Antenna
• Sporty Black Spoiler
• 18-inch Matte Black Alloy Wheels to enhance sportiness and luxury
• The cabin features Black Leather Seats with Red Stitching with a three-dimensional metallic pattern and Piano Black interior garnish.

Reach every destination without constraints with the e:HEV full hybrid system, available across all variants

• The e:HEV full hybrid system delivers highly responsive and powerful performance with two high-output electric motors — the Motor Generator and Motor Drive, in an electrical continuously variable transmission (E-CVT), with maximum torque of 335 newton-meters and a high-efficiency lithium-ion battery, complemented by a newly developed 2.0-liter Direct Injection Atkinson-Cycle DOHC 4-cylinder, 16-valve engine. The system offers a harmonious balance between exhilarating driving dynamics and environmental responsibility. It achieves impressive fuel efficiency of up to 25 km/liter and is also environmentally friendly with a CO₂ emission rate of 96 grams per kilometer.
• The e:HEV full-hybrid system can intelligently switch operating modes (Intelligent Multi-mode drive) to suit various driving conditions with three modes: EV Drive Mode, Hybrid Drive Mode, and Engine Drive Mode. In addition, as vehicle speed decreases, the system harnesses deceleration energy, converting it into electrical power and efficiently recharging the battery through a process known as Regeneration.
• The all-new Honda Accord e:HEV comes with a Drive Mode Switch that enables drivers to easily select the driving mode to suit their style of driving by simply pressing the button conveniently positioned at the base of the gear lever. The modes include:
  • NEW Individual Mode, which offers the flexibility to fine-tune various characteristics of the powertrain, steering, and Adaptive Cruise Control (ACC), as well as customize the color of the gauges.
  • Sport Mode
  • Normal Mode
  • Econ Mode.

Ensure confidence in every journey with Honda SENSING intelligent safety technology, complemented by a comprehensive array of advanced safety and driving technologies

All variants of the all-new Honda Accord e:HEV come with Honda SENSING intelligent safety technology, which uses a front camera and radar to help detect cars, motorcycles, bicycles, and pedestrians effectively. Its main functions are:

• Collision Mitigation Braking System (CMBS)
• Lane Keeping Assist System (LKAS)
• Road Departure Mitigation System with Lane Departure Warning (RDM with LDW)
• Adaptive Cruise Control with Low-Speed Follow (ACC with LSF)
• Auto High-Beam (AHB) and NEW for the first time in the Accord, an Adaptive Driving Beam (ADB) (e:HEV RS variant) that enhances visibility at night by adjusting the angle of the light to reduce interference with vehicles in front and pedestrians.
• NEW for the first time in the Accord, a Lead Car Departure Notification System (LCDN).

The all-new Honda Accord e:HEV also comes with comprehensive advanced technology for safety and driving* such as:

• EV Switch that allows drivers to enjoy a delightful electric driving experience, engineered to enhance EV performance and extend driving range. For the first time in the Accord, it offers Charge Mode, allowing the battery to charge while the car runs on fuel and increases drive force to enable EV driving at speeds at or below 50km/h, which is often used in residential areas. This expands the locations where EVs can be driven.
• Multi-view Camera System (MVCS) (e:HEV EL and e:HEV RS variants)
• Parking Sensors (4 front positions and 4 rear positions) (e:HEV EL and e:HEV RS variants)
• Active Cornering Light (ACL) (e:HEV RS variant)
• NEW Motion Management System (MMS)
• 8 Airbags including Dual SRS, Side Airbags, Side Curtain Airbags, and NEW Dual Knee Airbags
• Deceleration Paddle Selectors
• NEW Rear Seat Reminder
• Front Passenger Seat Belt Reminder and NEW Rear Passenger Seat Belt Reminder
• Active Noise Control (ANC) with NEW Road Noise ANC (e:HEV RS variant)
• Honda LaneWatch.

Embark on a perfect travel experience with advanced technologies for the very first cutting-edge connectivity that seamlessly connects users with a smart lifestyle and the car

• NEW for the first time in Honda cars, introducing the all-new Honda Accord e:HEV with Google built-in. You’ll get your favorite apps like Google Assistant, Google Maps, and more on Google Play right in your car for a helpful, personalized, and seamless driving experience.
• NEW 3-inch Advanced Touch Display Audio with Wireless Apple CarPlay and Android Auto with Siri and Android Auto voice control support
• 5-inch Head-up Display (HUD) (e:HEV EL and e:HEV RS variants)
• The 10.2-inch TFT Multi-information Display boasts a Full Graphic LCD screen capable of seamlessly presenting Honda SENSING driving information and various car-related details through large and captivating graphics. In addition, it provides the convenience of a full-screen Maps display when using Google built-in, ensuring a comfortable user experience. Importantly, the screen’s functionality remains unaffected even when Honda LaneWatch is active, allowing for uninterrupted on-screen navigation.
• NEW Four USB Type-C ports (two in the front and two in the rear)
• NEW For the first time in Honda cars, Honda CONNECT with Digital key technology
• NEW For the first time in a Honda car, an Over-The-Air (OTA) software update feature that allows users not only to update their infotainment system using the 12.3-inch Advanced Touch Display Audio or via a smartphone application, but also offers the convenience of remotely updating the Engine Control Unit (ECU). This eliminates the need for inconvenient trips to the service center.

Experience the all-new Honda Accord e:HEV with more confidence, as it comes with a 10-year warranty on the hybrid battery life and a 5-year unlimited mileage hybrid system warranty. Customers can also count on Honda’s top-notch after-sales service as well as a team of e:HEV experts at an extensive network of standardized and fully integrated Honda service centers nationwide.

Exclusively for customers who register for a reservation for an all-new Honda Accord e:HEV between 1 October 2023 at 10:00 hrs. until 16 October 2023 at 22:00 hrs.** – they will receive a free fuel card worth 10,000 baht**. This right is granted when booking and receiving the car within a specific period defined by the company**. Customers can also register for a reservation through Honda sales consultants or at any Honda showroom nationwide.

Get ready for the announcement of the official pricing and launch of the all-new Honda Accord e:HEV on Tuesday, 17 October 2023. Tune in to the live broadcast on Honda’s official “Honda Thailand” account on both Facebook and YouTube, starting at 13:30 hours (local time). For further inquiries, contact a sales consultant at Honda showrooms nationwide, chat with a sales consultant online through www.honda.co.th, or contact the 24-hour Honda Information Center at Tel: 0 2341 7777.

Remarks

*Standard equipment varies according to the variant.

**Conditions are as specified by the company. Customers can ask for additional details from sales consultants at Honda showrooms nationwide.

***Estimated prices do not include charge for pearl exterior color.