Reiterating trust in cost efficient and quality products; Suzuki swept bookings at the Motor Expo, surpassing the target of 2,464 units Suzuki Swift leads the Suzuki army to sweep the highest bookings

13 December 2022 – Bangkok – Mr. Minoru Amano, President of Suzuki Motor (Thailand) expressed that the 39th International Motor Expo was a great platform that helped stimulated the purchasing atmosphere between consumers and retailers, as a large number of visitors packed the expo during the event. This led Suzuki to achieve the targeted number for booking set for the event, with the figure reaching as high as 2,464 units. This is due mainly to the confidence and trust customers have in Suzuki’s products and choosing to become part of the Suzuki family by selecting a vehicle from a range of Suzuki cars that fits everyday life. He said, the SUZUKI SWIFT continues to be very popular among drivers with its compact size and sports hatchback design and is proven to be so by having the highest bookings this time around. Meanwhile, the different and varying needs of drivers were fulfilled by the NEW SUZUKI ERTIGA SMART HYBRID with its SMART HYBRID engine and full functionality, perfect for every purpose, informed Mr. Amano. He added that Suzuki’s tech of SHVS, which combines the workings of a motor and electricity known as the Integrated Started Generator (ISG) and a Lithium-ION battery ensure that the engine does not have to run too hard, as there is a Regenerative system installed in the engine. This further helps to reduce gas emissions making the automobile more eco-friendly.

Booking details for each model are as follow:

Model Booking                                         (units)
SUZUKI SWIFT                                           1,003
NEW SUZUKI ERTIGA SMART HYBRID        310
SUZUKI CELERIO                                           381
SUZUKI CARRY                                               326
SUZUKI XL7                                                    295
SUZUKI CIAZ                                                     93
SUZUKI ERTIGA                                                56
TOTAL                                                           2,464

Mr. Wallop Treererkngam, Vice President of Suzuki Motor (Thailand) said the motor expo is one Thailand’s biggest automobile expo of the year. Suzuki has given great importance to participating in such event continuously. And each time, Suzuki is committed to showcase its wide range of products which cater to the different demands and needs of consumers of every segment in the market. Mr. Wallop noted for the recent expo, Suzuki has put forth a special campaign, the “SUZUKI SUPER FLASH DEAL”, providing more opportunitiesfor consumers to become a Suzuki owner easier; stimulated consumers to make more purchases despite the high competition in the market. Nonetheless, wit Suzuki’s marketing strategy which focuses on reaching out to consumers both through its products and services, as well as Suzuki’s constant introductions ofnew products into the market, Suzuki was able to increase the brand’s growth this year, comparing to the same period of last year.

He further stressed that, the premier of the “NEW SUZUKI ERTIGA SMART HYBRID – The Power of Smart: Full Functionality and Smart Hybrid Power” at the end of the year will be a vital move to boost sales for 2022. Suzuki also puts the satisfactions of customers first by ensuring that all of its products are of quality and value efficient. Moreover, Suzuki is devoted to give its best in uplifting both its after sales services and to serve every customer with care and sincerity, to provide the best of services possible under the concept, “SUZUKI Cause We Care – More than care is the
understanding of every need”.